# Open Motors Brand Identity

A complete profile of **Open Motors**'s visual system — colors, typography, components, and personality — extracted from [https://www.openmotors.co](https://www.openmotors.co/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.openmotors.co.

| Color Name   | Hex Code | RGB Values            |
|--------------|----------|-----------------------|
| primary      | #FF9900  | rgb(255, 153, 0)      |
| secondary    | #7F54B3  | rgb(127, 84, 179)     |
| accent       | #2EA3F2  | rgb(46, 163, 242)     |
| background   | #FFFFFF  | rgb(255, 255, 255)    |
| textPrimary  | #666666  | rgb(102, 102, 102)    |
| link         | #2EA3F2  | rgb(46, 163, 242)     |

## Typography

Each font links to its Google Fonts page where available.

| Role   | Font Family | Link                          |
|--------|-------------|-------------------------------|
| primary| Open Sans   | [Google Fonts →](https://fonts.google.com/specimen/Open+Sans) |
| heading| Open Sans   | [Google Fonts →](https://fonts.google.com/specimen/Open+Sans) |

## Visual Assets

Logo

Favicon

Social Card

## Brand Personality

**Tone:** modern  **Energy:** medium  **Audience:** tech-savvy individuals interested in electric vehicles and mobility solutions

## Open Motors Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [openmotors.co](https://www.openmotors.co/wp-content/uploads/2018/08/Open_Motors_team_photo_with_car.jpg)

Source: [openmotors.co](https://www.openmotors.co/company/)

Image: [openmotors.co](https://www.openmotors.co/wp-content/uploads/2017/12/Renault_POM_CES_partnership_image_v2.png)

Source: [openmotors.co](https://www.openmotors.co/renaultpomsignup/)

Image: [openmotors.co](https://www.openmotors.co/wp-content/uploads/2020/02/Open_Motors_Automotive_Services_Workflow.png)

Source: [openmotors.co](https://www.openmotors.co/services/)

## Frequently Asked Questions

1. What is Open Motors's primary brand color?
   - Open Motors's primary brand color is #FF9900. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Open Motors use?
   - Open Motors uses #2EA3F2 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Open Motors use?
   - Open Motors uses Open Sans as the primary typeface across body and headings.

4. Does Open Motors use a light or dark theme?
   - Open Motors's primary site uses a light color scheme, with a background of #FFFFFF.

5. Where can I find Open Motors's logo?
   - Open Motors's logo is available directly on their site (https://www.openmotors.co). The current logo URL is included in the machine-readable JSON profile linked above.

6. How was this brand profile generated?
   - This profile was extracted from https://www.openmotors.co using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.'