# Open Motors Brand Identity

A complete profile of **Open Motors**'s visual system — colors, typography, components, and personality — extracted from https://www.openmotors.co. Built for designers, agents, and AI tools.

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF9900 |
| Accent | #2EA3F2 |
| Body Font | Open Sans |
| Heading Font | Open Sans |

## Color Palette

- primary: #FF9900
- secondary: #7F54B3
- accent: #2EA3F2
- background: #FFFFFF
- textPrimary: #666666
- link: #2EA3F2

## Typography

- primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
- heading: Open Sans — https://fonts.google.com/specimen/Open+Sans

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals interested in electric vehicles and mobility solutions

## Open Motors Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Company - Open Motors**
  - Image: 
  - Source: [Company](https://www.openmotors.co/company/)
- **Renault POM Mobile World Congress 2017 signup (launched at CES) - Open  Motors**
  - Image: 
  - Source: [Renault POM](https://www.openmotors.co/renaultpomsignup/)
- **Services - Open Motors**
  - Image: 
  - Source: [Services](https://www.openmotors.co/services/)
- **L'affranchie: a sustainable car design, Red Dot Award - Open Motors**
  - Image: 
  - Source: [Project](https://www.openmotors.co/projects/affranchie-red-dot-award/)
- **L'affranchie: a sustainable car design, Red Dot Award - Open Motors**
  - Image: 
  - Source: [Project](https://www.openmotors.co/projects/affranchie-red-dot-award/)
- **L'affranchie: a sustainable car design, Red Dot Award - Open Motors**
  - Image: 
  - Source: [Project](https://www.openmotors.co/projects/affranchie-red-dot-award/)

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FF9900",
    "secondary": "#7F54B3",
    "accent": "#2EA3F2",
    "background": "#FFFFFF",
    "textPrimary": "#666666",
    "link": "#2EA3F2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Open Sans"
    },
    "fontStacks": {
      "heading": [
        "Open Sans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Open Sans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Open Sans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "38px",
      "h2": "30px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "logo": "https://www.openmotors.co/wp-content/uploads/2019/11/horizontal_black_logo_transparent.svg",
    "favicon": "https://www.openmotors.co/wp-content/uploads/2020/07/cropped-android-chrome-512x512-1-32x32.png",
    "ogImage": "https://www.openmotors.co/wp-content/uploads/2019/11/horizontal_black_logo_transparent.svg",
    "logoHref": "https://www.openmotors.co/",
    "logoAlt": "Open Motors"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in electric vehicles and mobility solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  }
}
```