open motors.json

Open Motors Brand Identity

A complete profile of Open Motors's visual system — colors, typography, components, and personality — extracted from https://www.openmotors.co. Built for designers, agents, and AI tools.

Quick Facts

Field	Value
Primary	#FF9900
Accent	#2EA3F2
Body Font	Open Sans
Heading Font	Open Sans

Color Palette

primary: #FF9900
secondary: #7F54B3
accent: #2EA3F2
background: #FFFFFF
textPrimary: #666666
link: #2EA3F2

Typography

primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
heading: Open Sans — https://fonts.google.com/specimen/Open+Sans

Visual Assets

Logo:
Favicon:
Social card (og:image):

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals interested in electric vehicles and mobility solutions

Open Motors Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Company - Open Motors
- Image:
- Source: Company
Renault POM Mobile World Congress 2017 signup (launched at CES) - Open Motors
- Image:
- Source: Renault POM
Services - Open Motors
- Image:
- Source: Services
L'affranchie: a sustainable car design, Red Dot Award - Open Motors
- Image:
- Source: Project
L'affranchie: a sustainable car design, Red Dot Award - Open Motors
- Image:
- Source: Project
L'affranchie: a sustainable car design, Red Dot Award - Open Motors
- Image:
- Source: Project

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FF9900",
    "secondary": "#7F54B3",
    "accent": "#2EA3F2",
    "background": "#FFFFFF",
    "textPrimary": "#666666",
    "link": "#2EA3F2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Open Sans"
    },
    "fontStacks": {
      "heading": [
        "Open Sans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Open Sans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Open Sans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "38px",
      "h2": "30px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "logo": "https://www.openmotors.co/wp-content/uploads/2019/11/horizontal_black_logo_transparent.svg",
    "favicon": "https://www.openmotors.co/wp-content/uploads/2020/07/cropped-android-chrome-512x512-1-32x32.png",
    "ogImage": "https://www.openmotors.co/wp-content/uploads/2019/11/horizontal_black_logo_transparent.svg",
    "logoHref": "https://www.openmotors.co/",
    "logoAlt": "Open Motors"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in electric vehicles and mobility solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  }
}