ontra mobility.json

Ontra Mobility Brand Identity

A complete profile of Ontra Mobility's visual system — colors, typography, components, and personality — extracted from https://www.ontramobility.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #5531F6
Accent #5531F6
Body Font Inter
Heading Font Inter

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: urban commuters and tech-savvy users

Ontra Mobility Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Follow CharacterQuilt.com's suggested flow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#5531F6",
    "secondary": "#111827",
    "accent": "#5531F6",
    "background": "#FFFFFF",
    "textPrimary": "#212121",
    "link": "#3A1ABD"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "36px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#5531F6",
      "textColor": "#F9FAFB",
      "borderRadius": "5.6px",
      "borderRadiusCorners": {
        "topLeft": "5.6px",
        "topRight": "5.6px",
        "bottomRight": "5.6px",
        "bottomLeft": "5.6px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    },
    "buttonSecondary": {
      "background": "#F2F2F2",
      "textColor": "#464646",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20aria-label%3D%22Ontra%20home%22%20style%3D%22background-color%3Atransparent%22%20class%3D%22my-auto%20h-10%22%20id%3D%22Layer_2%22%20data-name%3D%22Layer%202%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20180.62%2053.9%22%20data-fc-idx%3D%220%22%3E%3Cg%20id%3D%22Layer_1-2%22%20data-name%3D%22Layer%201%22%3E%3Cg%3E%3Cpath%20style%3D%22fill%3A%20rgb(84%2C%2049%2C%20246)%20!important%3B%22%20d%3D%22m104.03%2C0h-9.91v10.69h-5.34v7.14h5.34v23.59c0%2C2.39.56%2C4.16%2C1.69%2C5.31%2C1.73%2C1.8%2C4.97%2C2.62%2C9.7%2C2.46l4.75-.18v-7.49c-.33.02-.66.04-1%2C.05s-.66.02-.97.02c-2.04%2C0-3.26-.19-3.66-.58s-.6-1.37-.6-2.94v-20.25h6.22v-7.14h-6.22V0Z%22%2F%3E%3Cpath%20style%3D%22fill%3A%20rgb(84%2C%2049%2C%20246)%20!important%3B%22%20d%3D%22m80.69%2C12.53c-2.52-2.07-5.76-3.11-9.72-3.11-3.16%2C0-5.78.77-7.84%2C2.32-1.15.87-2.37%2C2.29-3.66%2C4.25v-5.59h-4.67s-4.2%2C0-4.2%2C0v3.15c2.67%2C4.45%2C4.2%2C9.66%2C4.2%2C15.22h0c0%2C5.58-1.54%2C10.79-4.2%2C15.24v4.63h9.19v-20.74c0-2.37.33-4.31.98-5.84%2C1.27-2.88%2C3.6-4.32%2C7-4.32%2C2.77%2C0%2C4.64.98%2C5.62%2C2.95.54%2C1.08.81%2C2.62.81%2C4.64v23.31h10.27v-25.8c0-4.8-1.26-8.24-3.78-10.32Z%22%2F%3E%3Cpath%20style%3D%22fill%3A%20rgb(84%2C%2049%2C%20246)%20!important%3B%22%20d%3D%22m25.1%2C3.69C11.24%2C3.69%2C0%2C14.93%2C0%2C28.79s11.24%2C25.1%2C25.1%2C25.1%2C25.1-11.24%2C25.1-25.1S38.97%2C3.69%2C25.1%2C3.69Zm0%2C39.18c-7.77%2C0-14.07-6.3-14.07-14.07s6.3-14.07%2C14.07-14.07%2C14.07%2C6.3%2C14.07%2C14.07-6.3%2C14.07-14.07%2C14.07Z%22%2F%3E%3Cpath%20style%3D%22fill%3A%20rgb(84%2C%2049%2C%20246)%20!important%3B%22%20d%3D%22m180.62%2C28.79h0v-2.01h-.1c-1.02-11.16-10.39-19.91-21.82-19.91-12.1%2C0-21.92%2C9.81-21.92%2C21.92s9.81%2C21.92%2C21.92%2C21.92c4.9%2C0%2C9.43-1.61%2C13.08-4.33v4.33h8.84v-21.91h0Zm-21.92%2C12.29c-6.79%2C0-12.29-5.5-12.29-12.29s5.5-12.29%2C12.29-12.29%2C12.29%2C5.5%2C12.29%2C12.29-5.5%2C12.29-12.29%2C12.29Z%22%2F%3E%3Cpath%20style%3D%22fill%3A%20rgb(84%2C%2049%2C%20246)%20!important%3B%22%20d%3D%22m139.26%2C9.54l-2.54.02c-2.64.11-4.82.78-6.53%2C2.21-1.15.94-2.5%2C2.68-4.04%2C5.24v-6.68h-9.56v38.32h10.09v-18.32c0-3.07.39-5.34%2C1.16-6.82%2C1.29-2.45%2C3.76-3.73%2C7.35-3.9.99-2.53%2C2.37-4.87%2C4.08-6.93-.04-1.76.02-3.15%2C0-3.15Z%22%2F%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fsvg%3E",
    "favicon": "https://www.ontramobility.com/favicon.ico?39893528530b7eca",
    "ogImage": "https://dodx62b0kg4z3.cloudfront.net/assets/og-image.png",
    "logoHref": "/",
    "logoAlt": "Ontra home"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Ontra Mobility'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a demo",
      "reasoning": "Button #0 'Request a demo' uses the brand's vibrant blue color (#5531F6) and has action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Backed by",
      "reasoning": "Button #2 'Backed by' has a different background color (#F2F2F2) and serves as a secondary, less prominent action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "urban commuters and tech-savvy users"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Ontra Mobility'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}