Ontop Brand Identity

A complete profile of Ontop's visual system — colors, typography, components, and personality — extracted from https://www.getontop.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.getontop.com/.

• primary: #7A50F7 (rgb(122, 80, 247))
• secondary: #FF5A71 (rgb(255, 90, 113))
• accent: #7A50F7 (rgb(122, 80, 247))
• background: #000000 (rgb(0, 0, 0))
• textPrimary: #FFFFFF (rgb(255, 255, 255))
• link: #281782 (rgb(40, 23, 130))

Typography

Each font links to its Google Fonts page where available.

• primary: Generalsans Google Fonts →
• heading: Generalsans Google Fonts →

Visual Assets

UI Components

Live previews rendered using Ontop's actual button styles.

• Button Primary:

  • background: #7A50F7
  • textColor: #FFFFFF
  • borderRadius: 100px
  • shadow: none

• Button Secondary:

  • background: #281782
  • textColor: #FFFFFF
  • borderRadius: 100px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: high
• Audience: business professionals seeking global payroll solutions

Ontop Brand in the Wild

Image: cdn.prod.website-files.com

Source: getontop.com

Frequently Asked Questions

• What is Ontop's primary brand color?
  Ontop's primary brand color is #7A50F7. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Ontop use?
  Ontop uses Generalsans as the primary typeface across body and headings.

• Does Ontop use a light or dark theme?
  Ontop's primary site uses a dark color scheme, with a background of #000000.

• Where can I find Ontop's logo?
  Ontop's logo is available directly on their site (https://www.getontop.com/). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://www.getontop.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Ontop.

Methodology

Brand data on this page was extracted from https://www.getontop.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Generalsans",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    },
    {
      "family": "Oxygen",
      "role": "unknown"
    },
    {
      "family": "Ubuntu",
      "role": "unknown"
    },
    {
      "family": "Cantarell",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#7A50F7",
    "secondary": "#FF5A71",
    "accent": "#7A50F7",
    "background": "#000000",
    "textPrimary": "#FFFFFF",
    "link": "#281782"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Generalsans",
      "heading": "Generalsans"
    },
    "fontStacks": {
      "heading": [
        "Generalsans",
        "sans-serif"
      ],
      "body": [
        "Generalsans",
        "sans-serif"
      ],
      "paragraph": [
        "Generalsans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "64px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#7A50F7",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#281782",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/61d30e8161ba278f7d77b818/653247196948a37ff67fd098_de1431e9ac8172c29b94dbc0e8b3171f_Ontop-logo-white.avif",
    "favicon": "https://cdn.prod.website-files.com/61d30e8161ba278f7d77b818/69e2aeeb25f7add3e9bbbcc0_32.png",
    "ogImage": "https://cdn.prod.website-files.com/61d30e8161ba278f7d77b818/69e0f61e820356ebc86a7eec_Group%201321316300.png",
    "logoHref": "https://www.getontop.com/?utm_source=organic&campaign_id=https%3A%2F%2Fwww.getontop.com%2F",
    "logoAlt": "Ontop global payroll"
  }
}