Onton Brand Identity

A complete profile of Onton's visual system — colors, typography, components, and personality — extracted from https://onton.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://onton.com/.

Typography

Each font links to its Google Fonts page where available.

• Primary Font: Moderat (Google Fonts →)
• Heading Font: Moderat Medium (Google Fonts →)

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Onton's actual button styles.

• Button Primary:

  • Background: #0D0D0D
  • Text Color: #FFFFFF
  • Border Radius: 8px
  • Shadow: none

• Button Secondary:

  • Background: #F5F4F2
  • Text Color: #1A1919
  • Border Color: #D9D9D8
  • Border Radius: 8px
  • Shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: online shoppers

Frequently Asked Questions

What is Onton's primary brand color?
Onton's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Onton use?
Onton uses #0D0D0D as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Onton use?
Onton uses Moderat for body text and Moderat Medium for headings.

Does Onton use a light or dark theme?
Onton's primary site uses a light color scheme, with a background of #F5F4F2.

Where can I find Onton's logo?
Onton's logo is available directly on their site (https://onton.com/).

How was this brand profile generated?
This profile was extracted from https://onton.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.

Methodology

Brand data on this page was extracted from https://onton.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.
This page is published by CharacterQuilt and is not affiliated with or endorsed by Onton.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Moderat",
      "role": "body"
    },
    {
      "family": "Moderat Medium",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#0D0D0D",
    "background": "#F5F4F2",
    "textPrimary": "#0D0D0D",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Moderat",
      "heading": "Moderat Medium"
    },
    "fontStacks": {
      "heading": [
        "Moderat",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Moderat",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Moderat",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "56px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0D0D0D",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F5F4F2",
      "textColor": "#1A1919",
      "borderColor": "#D9D9D8",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://onton.com/assets/2cecce35ad6ef74317c17650c95e032af5b5266a/onton-horizontal-logo.svg",
    "favicon": "https://onton.com/assets/2cecce35ad6ef74317c17650c95e032af5b5266a/favicon.ico",
    "ogImage": "/assets/2cecce35ad6ef74317c17650c95e032af5b5266a/onton-meta-old.png",
    "logoHref": "/",
    "logoAlt": "Onton"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "online shoppers"
  }
}