Onlook Brand Identity

A complete profile of Onlook's visual system — colors, typography, components, and personality — extracted from https://onlook.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://onlook.com/.

• primary: #1E2939
• rgb: rgb(30, 41, 57)
• secondary: #4A5565
• rgb: rgb(74, 85, 101)
• accent: #FFFFFF
• rgb: rgb(255, 255, 255)
• background: #0F0F0F
• rgb: rgb(15, 15, 15)
• textPrimary: #0F0F0F
• rgb: rgb(15, 15, 15)
• link: #FFFFEE
• rgb: rgb(255, 255, 238)

Typography

Each font links to its Google Fonts page where available.

• primary: Inter
• heading: Inter

Visual Assets

%20!important%3B%20stroke-width%3A%202.73715px%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M50.7734%203.30237V15.4023L67.0719%2015.4023%22%20stroke%3D%22currentColor%22%20stroke-width%3D%222.73715%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%202.73715px%20!important%3B%22%2F%3E%3Crect%20x%3D%222%22%20y%3D%224.62305%22%20width%3D%2219.4089%22%20height%3D%2210.56%22%20rx%3D%225.27999%22%20stroke%3D%22currentColor%22%20stroke-width%3D%222.73715%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%202.73715px%20!important%3B%22%2F%3E%3Crect%20x%3D%2269.6797%22%20y%3D%224.62305%22%20width%3D%2219.4089%22%20height%3D%2210.56%22%20rx%3D%225.27999%22%20stroke%3D%22currentColor%22%20stroke-width%3D%222.73715%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%202.73715px%20!important%3B%22%2F%3E%3Crect%20x%3D%2294.0703%22%20y%3D%224.62305%22%20width%3D%2219.4089%22%20height%3D%2210.56%22%20rx%3D%225.27999%22%20stroke%3D%22currentColor%22%20stroke-width%3D%222.73715%22%20style%3D%22fill%3A%20none%20!important%3B%20stroke%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%20stroke-width%3A%202.73715px%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M120.823%2010.3906V16.502H118.086V9.022V3.30204H120.823V7.65343H128.075L133.781%203.30213H138.295L130.657%209.126L138.583%2016.502H134.565L127.999%2010.3906H120.823ZM137.735%200.442137L137.66%200.34375L137.531%200.442137H137.735Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo

Favicon

UI Components

Live previews rendered using Onlook's actual button styles.

• Input:

  • background: transparent
  • textColor: #FFFFFF
  • borderColor: null
  • borderRadius: 10px
  • shadow: none

• Button Primary:

  • background: #FFFFFF
  • textColor: #000000
  • borderRadius: 8px
  • shadow: none

• Button Secondary:

  • background: #0F0F0F
  • textColor: #FAFAFA
  • borderColor: #272727
  • borderRadius: 8px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: designers and creative professionals

Onlook Brand in the Wild

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• Source: docs.onlook.com

• • Source: docs.onlook.com
• • Source: onlook.com
• • Source: docs.onlook.com
• • Source: onlook.com
• • Source: docs.onlook.com

Frequently Asked Questions

• What is Onlook's primary brand color?
  Onlook's primary brand color is #1E2939. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Onlook use?
  Onlook uses #FFFFFF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Onlook use?
  Onlook uses Inter as the primary typeface across body and headings.

• Does Onlook use a light or dark theme?
  Onlook's primary site uses a dark color scheme, with a background of #0F0F0F.

• Where can I find Onlook's logo?
  Onlook's logo is available directly on their site (https://onlook.com/). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://onlook.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Onlook.

Methodology

Brand data on this page was extracted from https://onlook.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Onlook.