OnDeck AI Brand Identity

A complete profile of OnDeck AI's visual system — colors, typography, components, and personality — extracted from https://www.ondeckai.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.ondeckai.com.

primary
#0000EE

secondary
#112D3D

accent
#08151D

background
#FFFFFF

textPrimary
#08151D

link
#08151D

Typography

Each font links to its Google Fonts page where available.

primary
Rethink Sans
Rethink Sans

heading
Rethink Sans
Rethink Sans

Visual Assets

UI Components

Live previews rendered using OnDeck AI's actual button styles.

Button Primary
background: #08151D; textColor: #0000EE; borderRadius: 999px; shadow: none;

Button Secondary
background: #FFFFFF; textColor: #0000EE; borderRadius: 999px; shadow: none;

Brand Personality

Tone: professional
Energy: medium
Audience: technology professionals and businesses

OnDeck AI Brand in the Wild

Frequently Asked Questions

What is OnDeck AI's primary brand color?
OnDeck AI's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does OnDeck AI use?
OnDeck AI uses #08151D as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does OnDeck AI use?
OnDeck AI uses Rethink Sans as the primary typeface across body and headings.

Does OnDeck AI use a light or dark theme?
OnDeck AI's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find OnDeck AI's logo?
OnDeck AI's logo is available directly on their site (https://www.ondeckai.com).

How was this brand profile generated?
This profile was extracted from https://www.ondeckai.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.