ON24 Brand Identity

A complete profile of ON24's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #3040E8
• secondary: #FF5268
• accent: #4553EA
• background: #FFFFFF
• textPrimary: #000000
• link: #4553EA

Typography

• primary: Source Sans Pro — https://fonts.google.com/specimen/Source+Sans+Pro
• heading: Source Sans Pro — https://fonts.google.com/specimen/Source+Sans+Pro

Visual Assets

• Favicon: https://s202.q4cdn.com/879880516/files/favicon.ico

UI Components

• input: background=#F0F0F0, textColor=#000000, borderColor=#F3F4F6, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: unknown

ON24 Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• ON24 + Owens Corning
  • Image:
  • Source: https://investors.on24.com/overview/default.aspx
• ON24, Inc. - Investor Relations
  • Image:
  • Source: https://investors.on24.com/overview/default.aspx
• ON24, Inc. - ON24 Announces Byron Bardy as Vice President of Corporate Development and Strategic Alliances
  • Image:
  • Source: https://investors.on24.com/news/news-details/2021/ON24-Announces-Byron-Bardy-as-Vice-President-of-Corporate-Development-and-Strategic-Alliances/default.aspx
• ON24, Inc. - ON24 Continues to Lead G2's Enterprise Webinar Grid in Winter 2026 Report
  • Image:
  • Source: https://investors.on24.com/news/news-details/2025/ON24-Continues-to-Lead-G2s-Enterprise-Webinar-Grid-in-Winter-2026-Report/default.aspx
• ON24, Inc. - Investor Relations
  • Image:
  • Source: https://investors.on24.com/overview/default.aspx
• ON24, Inc. - Investor Relations
  • Image:
  • Source: https://investors.on24.com/overview/default.aspx

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Source Sans Pro",
 "count": 65
 },
 {
 "family": "sans-serif",
 "count": 43
 },
 {
 "family": "Arial",
 "count": 25
 },
 {
 "family": "monospace",
 "count": 1
 }
 ],
 "colors": {
 "primary": "#3040E8",
 "secondary": "#FF5268",
 "accent": "#4553EA",
 "background": "#FFFFFF",
 "textPrimary": "#000000",
 "link": "#4553EA"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Source Sans Pro",
 "heading": "Source Sans Pro"
 },
 "fontStacks": {
 "body": [
 "Source Sans Pro",
 "sans-serif"
 ],
 "heading": [
 "Source Sans Pro"
 ],
 "paragraph": [
 "Source Sans Pro"
 ]
 },
 "fontSizes": {
 "h1": "68px",
 "h2": "42px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "3px"
 },
 "components": {
 "input": {
 "background": "#F0F0F0",
 "textColor": "#000000",
 "borderColor": "#F3F4F6",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": null,
 "favicon": "https://s202.q4cdn.com/879880516/files/favicon.ico",
 "ogImage": null
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "unknown"
 },
 "designSystem": {
 "framework": "unknown",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0,
 "colors": 0,
 "overall": 0
 }
}