ON24 Brand: Colors, Fonts, Logo & Visual Identity

ON24 Brand Identity

A complete profile of ON24's visual system — colors, typography, components, and personality — extracted from https://investors.on24.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://investors.on24.com.

Primary: #3040E8
Secondary: #FF5268
Accent: #4553EA
Background: #FFFFFF
Text Primary: #000000
Link: #4553EA

Typography

Each font links to its Google Fonts page where available.

Primary Font: Source Sans Pro
Heading Font: Source Sans Pro

Visual Assets

UI Components

Live previews rendered using ON24's actual button styles.

Input:
- Background: #F0F0F0
- Text Color: #000000
- Border Color: #F3F4F6
- Border Radius: 0px
- Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: unknown

ON24 Brand in the Wild

Source: investors.on24.com

Frequently Asked Questions

What is ON24's primary brand color?
ON24's primary brand color is #3040E8. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does ON24 use?
ON24 uses #4553EA as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does ON24 use?
ON24 uses Source Sans Pro as the primary typeface across body and headings.
Does ON24 use a light or dark theme?
ON24's primary site uses a light color scheme, with a background of #FFFFFF.
How was this brand profile generated?
This profile was extracted from https://investors.on24.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by ON24.

Methodology

Brand data on this page was extracted from https://investors.on24.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by ON24.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Source Sans Pro",
      "count": 65
    },
    {
      "family": "sans-serif",
      "count": 43
    },
    {
      "family": "Arial",
      "count": 25
    },
    {
      "family": "monospace",
      "count": 1
    }
  ],
  "colors": {
    "primary": "#3040E8",
    "secondary": "#FF5268",
    "accent": "#4553EA",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#4553EA"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Source Sans Pro",
      "heading": "Source Sans Pro"
    },
    "fontStacks": {
      "body": [
        "Source Sans Pro",
        "sans-serif"
      ],
      "heading": [
        "Source Sans Pro"
      ],
      "paragraph": [
        "Source Sans Pro"
      ]
    },
    "fontSizes": {
      "h1": "68px",
      "h2": "42px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "input": {
      "background": "#F0F0F0",
      "textColor": "#000000",
      "borderColor": "#F3F4F6",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://s202.q4cdn.com/879880516/files/favicon.ico",
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}