Ollama Brand Identity

A complete profile of Ollama's visual system — colors, typography, components, and personality — extracted from https://ollama.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://ollama.com.

primary

#6B7280

rgb(107, 114, 128)

secondary

#008C6A

rgb(0, 140, 106)

accent

#2563EB

rgb(37, 99, 235)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#262626

rgb(38, 38, 38)

link

#2563EB

rgb(37, 99, 235)

Typography

Each font links to its Google Fonts page where available.

primary

Apple Color Emoji

Apple Color Emoji Google Fonts →

heading

Apple Color Emoji

Apple Color Emoji Google Fonts →

SF Pro Rounded, system-ui, -apple-system, BlinkMacSystemFont, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Ollama's actual button styles.

Input

input

background: transparent textColor: #000000 borderColor: null borderRadius: 9999px shadow: none

Button Primary

buttonPrimary

background: #262626 textColor: #FFFFFF borderRadius: 9999px shadow: none

Button Secondary

buttonSecondary

background: #FFFFFF textColor: #000000 borderColor: #D4D4D4 borderRadius: 9999px shadow: none

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy professionals

Ollama Brand in the Wild

Source: ollama.com

Source: files.ollama.com

Source: ollama.com

Source: files.ollama.com

Source: ollama.com

Source: ollama.com

Frequently Asked Questions

What is Ollama's primary brand color? Ollama's primary brand color is #6B7280. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Ollama use? Ollama uses #2563EB as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Ollama use? Ollama uses Apple Color Emoji as the primary typeface across body and headings.

Does Ollama use a light or dark theme? Ollama's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Ollama's logo? Ollama's logo is available directly on their site (https://ollama.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated? This profile was extracted from https://ollama.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Ollama.

Methodology

Brand data on this page was extracted from https://ollama.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Ollama.