# Olipop Brand Identity A complete profile of **Olipop**'s visual system — colors, typography, components, and personality — extracted from https://drinkolipop.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/olipop - Machine-readable JSON: https://characterquilt.com/branding/olipop.json - Per-page llms.txt: https://characterquilt.com/branding/olipop/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #14433D | | Accent | #14433D | | Body Font | Helvetica | | Heading Font | Ano | ## Color Palette - primary: #14433D - secondary: #FCC100 - accent: #14433D - background: #FFF7E5 - textPrimary: #14433D - link: #14433D ## Typography - primary: Helvetica — https://fonts.google.com/specimen/Helvetica - heading: Ano — https://fonts.google.com/specimen/Ano ## Visual Assets - Logo: https://drinkolipop.com/cdn/shop/files/Logo_Arch_HunterGreen-RGB_a35c2220-44a0-4937-bb2d-2dbfe58b3343.png?v=1658954956 - Favicon: https://drinkolipop.com/cdn/shop/files/favicon_32x32.png?v=1613174610 - Social card (og:image): https://cdn.shopify.com/s/files/1/0034/6610/0806/files/Website_-_Social_-_Share_-_V1.png?v=1639521624 ## UI Components - input: background=#FFFFFF, textColor=#008B70, borderColor=null, borderRadius=49px, shadow=none - buttonPrimary: background=#14433D, textColor=#FFFFFF, borderRadius=50px, shadow=none - buttonSecondary: background=#FCC100, textColor=#14433D, borderColor=#FCC100, borderRadius=100px, shadow=none ## Brand Personality Tone: playful · Energy: high · Audience: health-conscious consumers ## Olipop Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **OLIPOP Brand Ambassadors** - Image: https://i.shgcdn.com/2265bb5b-0f92-49f4-8093-c94c3ca42412/-/format/auto/-/quality/better/ - Source: https://drinkolipop.com/pages/brand-ambassadors?srsltid=AfmBOooRkse2lYPOJd7-lwPzefl6NIzUlTpeBWRWa_ZsD-LEcDE0lrCO - **OLIPOP Digest** - Image: https://drinkolipop.com/cdn/shop/articles/OLIPOP_Blog_SodaVKombucha_R01.png?v=1769006178&width=800 - Source: https://drinkolipop.com/blogs/digest?srsltid=AfmBOopqm5fgDT4BHW3hIDNhKHpyjWWamZx9lH_LhykBnwIStNGR-_BD - **Stevia vs. Sugar: The Ultimate Guide to Stevia Leaf Extract – OLIPOP** - Image: https://cdn.shopify.com/s/files/1/0034/6610/0806/files/Human_Clinical_Trail_Graph_052925.png?v=1749155311 - Source: https://drinkolipop.com/blogs/digest/the-ultimate-guide-to-stevia?srsltid=AfmBOooMJfcyqCZ1aK3mTFvQIuaqFOQ8H5hjmilV8Ww-YULfMf75ZTdm - **A Message From Our CEO: Introducing New Shelf-Stable OLIPOP** - Image: http://drinkolipop.com/cdn/shop/articles/BLOG_-_Shelf-Stable_Launch_-_AM_1200x1200.png?v=1723571516 - Source: https://drinkolipop.com/blogs/digest/introducing-new-shelf-stable-olipop?srsltid=AfmBOooroLnroPqJM4jxUENCpPk9YEX9NIP3efHZDDO_bxarjNTgbeWF - **6 Springtime Cocktail & Mocktail Recipes – OLIPOP** - Image: http://drinkolipop.com/cdn/shop/articles/OLIPOP_BlogBanner_SpringCocktail_1_15ecd07d-43ab-45d0-8288-0491a1b2c676_1200x1200.jpg?v=1772210928 - Source: https://drinkolipop.com/blogs/digest/spring-cocktail-mocktail-recipes?srsltid=AfmBOopfrKy8fXV-Q7LXoix-6awFP81_HZM8GX3jGUatojIOxt9kewEB - **Acacia Fiber: Benefits, Uses, Nutrition & More – OLIPOP** - Image: https://cdn.accentuate.cloud/images/3466100806/renee_storm-44-v1696528671572.jpg - Source: https://drinkolipop.com/blogs/digest/what-is-acacia-fiber?srsltid=AfmBOooiSYvAm3ZHdIWw8lY2H6gC8asbesctMCCzWRXzUPrV13UoVZd0 ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Ano", "role": "heading" }, { "family": "Helvetica", "role": "body" } ], "colors": { "primary": "#14433D", "secondary": "#FCC100", "accent": "#14433D", "background": "#FFF7E5", "textPrimary": "#14433D", "link": "#14433D" }, "typography": { "fontFamilies": { "primary": "Helvetica", "heading": "Ano" }, "fontStacks": { "heading": [ "Ano" ], "body": [ "Ano" ], "paragraph": [ "Ano" ] }, "fontSizes": { "h1": "20px", "h2": "80px", "body": "12px" } }, "spacing": { "baseUnit": 4, "borderRadius": "15px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#008B70", "borderColor": null, "borderRadius": "49px", "borderRadiusCorners": { "topLeft": "49px", "topRight": "49px", "bottomRight": "49px", "bottomLeft": "49px" }, "shadow": "none" }, "buttonPrimary": { "background": "#14433D", "textColor": "#FFFFFF", "borderRadius": "50px", "borderRadiusCorners": { "topLeft": "50px", "topRight": "50px", "bottomRight": "50px", "bottomLeft": "50px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FCC100", "textColor": "#14433D", "borderColor": "#FCC100", "borderRadius": "100px", "borderRadiusCorners": { "topLeft": "100px", "topRight": "100px", "bottomRight": "100px", "bottomLeft": "100px" }, "shadow": "none" } }, "images": { "logo": "https://drinkolipop.com/cdn/shop/files/Logo_Arch_HunterGreen-RGB_a35c2220-44a0-4937-bb2d-2dbfe58b3343.png?v=1658954956", "favicon": "https://drinkolipop.com/cdn/shop/files/favicon_32x32.png?v=1613174610", "ogImage": "https://cdn.shopify.com/s/files/1/0034/6610/0806/files/Website_-_Social_-_Share_-_V1.png?v=1639521624", "logoHref": "/", "logoAlt": "OLIPOP logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'OLIPOP'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Shop Now", "reasoning": "Button #0 with text 'Shop Now' uses a vibrant brand color (#14433D) and is action-oriented, making it the primary CTA." }, "secondary": { "index": 1, "text": "Accept All", "reasoning": "Button #1 with text 'Accept All' uses a different vibrant color (#FCC100) and serves as a secondary action, fitting the secondary role." }, "confidence": 0.95 }, "personality": { "tone": "playful", "energy": "high", "targetAudience": "health-conscious consumers" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'OLIPOP'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```