# Olio Labs Brand Identity

A complete profile of **Olio Labs**'s visual system — colors, typography, components, and personality — extracted from https://oliolabs.co/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/olio-labs
- Machine-readable JSON: https://characterquilt.com/branding/olio-labs.json
- Per-page llms.txt: https://characterquilt.com/branding/olio-labs/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #5F8A55 |
| Accent | #7C438B |
| Body Font | Trade Gothic Next LT Pro |
| Heading Font | Trade Gothic Next LT Pro Bold |

## Color Palette

- primary: #5F8A55
- secondary: #646CFF
- accent: #7C438B
- background: #FFFFFF
- textPrimary: #000000
- link: #7C438B

## Typography

- primary: Trade Gothic Next LT Pro — https://fonts.google.com/specimen/Trade+Gothic+Next+LT+Pro
- heading: Trade Gothic Next LT Pro Bold — https://fonts.google.com/specimen/Trade+Gothic+Next+LT+Pro+Bold

## Visual Assets

- Favicon:

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

## Olio Labs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Olio Labs**
  - 
  - Source: https://oliolabs.co/
- **Olio Labs**
  - 
  - Source: https://oliolabs.co/
- **Olio Labs**
  - 
  - Source: https://oliolabs.co/
- **Olio Labs**
  - 
  - Source: https://oliolabs.co/
- **Olio Labs**
  - 
  - Source: https://oliolabs.co/
- **Olio Labs**
  - 
  - Source: https://oliolabs.co/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Trade Gothic Next LT Pro",
      "role": "body"
    },
    {
      "family": "Trade Gothic Next LT Pro Bold",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#5F8A55",
    "secondary": "#646CFF",
    "accent": "#7C438B",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#7C438B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Trade Gothic Next LT Pro",
      "heading": "Trade Gothic Next LT Pro Bold"
    },
    "fontStacks": {
      "heading": [
        "TradeGothicNextLTPro"
      ],
      "body": [
        "TradeGothicNextLTPro"
      ],
      "paragraph": [
        "TradeGothicNextLTProBold"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "30.4px",
      "body": "60px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "favicon": "https://oliolabs.co/favicon.ico",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo was found in the header area. The candidate is located in the body and does not link to the homepage, which is a strong indicator of a primary brand logo.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo was found in the header area. The candidate is located in the body and does not link to the homepage, which is a strong indicator of a primary brand logo.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```