ole.json

Ole Brand Identity

A complete profile of Ole's visual system — colors, typography, components, and personality — extracted from https://www.oleshop.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #000000
Accent #000000
Body Font Helvetica Neue
Heading Font Helvetica Neue

Color Palette

Typography

UI Components

Brand Personality

Tone: professional · Energy: low · Audience: business owners

Ole Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Here are some instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    { "family": "Clarkson", "role": "unknown" },
    { "family": "Helvetica Neue", "role": "body" },
    { "family": "Helvetica", "role": "body" },
    { "family": "Arial", "role": "body" }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#F6F6F6",
    "textPrimary": "#3E3E3E",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": { "primary": "Helvetica Neue", "heading": "Helvetica Neue" },
    "fontStacks": {
      "heading": ["Clarkson", "Helvetica Neue", "Helvetica", "Arial", "sans-serif"],
      "body": ["Clarkson", "Helvetica Neue", "Helvetica", "Arial", "sans-serif"],
      "paragraph": ["Clarkson", "Helvetica Neue", "Helvetica", "Arial", "sans-serif"]
    },
    "fontSizes": { "h1": "12px", "h2": "12px", "body": "12px" }
  },
  "spacing": { "baseUnit": 4, "borderRadius": "0px" },
  "components": {
    "buttonPrimary": {
      "background": "#3E3E3E",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" },
      "shadow": "none"
    }
  },
  "images": { "favicon": null, "ogImage": null },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "The detected logo candidate is related to Squarespace, not the inferred brand 'Oleshop'. No suitable logo for 'Oleshop' was found.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": { "index": 0, "text": "Owner Login", "reasoning": "The 'Owner Login' button is the only button present, making it the default primary action despite its neutral color." },
    "secondary": { "index": -1, "text": "N/A", "reasoning": "There is no secondary button available with a different color." },
    "confidence": 0.8
  },
  "personality": { "tone": "professional", "energy": "low", "targetAudience": "business owners" },
  "designSystem": { "framework": "custom", "componentLibrary": "" },
  "confidence": { "buttons": 0.8, "colors": 0.9, "overall": 0.8500000000000001 },
  "__llm_metadata": { "logoSelection": {
    "llmCalled": true,
    "llmSucceeded": true,
    "finalSource": "llm",
    "rawLogoSelection": {
      "selectedLogoIndex": -1,
      "selectedLogoReasoning": "The detected logo candidate is related to Squarespace, not the inferred brand 'Oleshop'. No suitable logo for 'Oleshop' was found.",
      "confidence": 0.2
    }
  },
  "buttonClassification": { "llmCalled": true, "llmSucceeded": true }  
}}