Olark Brand Identity

A complete profile of Olark's visual system — colors, typography, components, and personality — extracted from http://olark.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://olark.com.

Typography

Each font links to its Google Fonts page where available.

• Primary: Gibson Regular
  Google Fonts →
• Heading: Gibson SemiBold
  Google Fonts →
• Gibson Bold, sans-serif

Visual Assets

UI Components

Live previews rendered using Olark's actual button styles.

• Button Primary

  • background: #FFD84E
  • textColor: #272D3F
  • borderRadius: 35px
  • shadow: none

• Button Secondary

  • background: #3D3683
  • textColor: #FFFFFF
  • borderColor: #FFFFFF
  • borderRadius: 999px
  • shadow: rgba(11, 31, 42, 0.25) 0px 10px 24px 0px

Brand Personality

• Tone: modern
• Energy: medium
• Audience: businesses looking for chat solutions

Olark Brand in the Wild

Image source: blog.olark.com

Image source: cdn.prod.website-files.com

Image source: blog.olark.com

Image source: cdn.prod.website-files.com

Image source: blog.olark.com

Image source: cdn.prod.website-files.com

Frequently Asked Questions

• What is Olark's primary brand color?
  Olark's primary brand color is #FFD84E. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Olark use?
  Olark uses Gibson Regular for body text and Gibson SemiBold for headings.

• Does Olark use a light or dark theme?
  Olark's primary site uses a dark color scheme, with a background of #3D3683.

• Where can I find Olark's logo?
  Olark's logo is available directly on their site (http://olark.com).

• How was this brand profile generated?
  This profile was extracted from http://olark.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Olark.

Methodology

Brand data on this page was extracted from http://olark.com using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Gibson SemiBold",
      "role": "heading"
    },
    {
      "family": "Gibson Regular",
      "role": "body"
    },
    {
      "family": "Gibson Bold",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#FFD84E",
    "secondary": "#232536",
    "accent": "#FFD84E",
    "background": "#3D3683",
    "textPrimary": "#3D3683",
    "link": "#3D3683"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Gibson Regular",
      "heading": "Gibson SemiBold"
    },
    "fontStacks": {
      "heading": [
        "Gibson Bold",
        "sans-serif"
      ],
      "body": [
        "Gibson Regular",
        "sans-serif"
      ],
      "paragraph": [
        "Gibson SemiBold",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "48px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFD84E",
      "textColor": "#272D3F",
      "borderRadius": "35px",
      "borderRadiusCorners": {
        "topLeft": "35px",
        "topRight": "35px",
        "bottomRight": "35px",
        "bottomLeft": "35px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#3D3683",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "999px",
      "borderRadiusCorners": {
        "topLeft": "999px",
        "topRight": "999px",
        "bottomRight": "999px",
        "bottomLeft": "999px"
      },
      "shadow": "rgba(11, 31, 42, 0.25) 0px 10px 24px 0px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/646d3c484b3d75dd99420842/6633e36dd87b8cf67a0b0e22_Olark_poppins_white.svg",
    "favicon": "https://cdn.prod.website-files.com/646d3c484b3d75dd99420842/6480dc65df516eb6106007b0_favicon-32.png",
    "ogImage": null
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "businesses looking for chat solutions"
  }
}