Okta Brand Identity

A complete profile of Okta's visual system — colors, typography, components, and personality — extracted from https://okta.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://okta.com.

• primary: #3F59E4 (rgb(63, 89, 228))
• secondary: #1A31A9 (rgb(26, 49, 169))
• accent: #0131FF (rgb(1, 49, 255))
• background: #FFFEFA (rgb(255, 254, 250))
• textPrimary: #191919 (rgb(25, 25, 25))
• link: #B6CAFF (rgb(182, 202, 255))

Typography

Each font links to its Google Fonts page where available.

• primary: Aeonik (Google Fonts →)
• heading: Helvetica Neue (Google Fonts →)
• display: playfair-display, serif

UI Components

Live previews rendered using Okta's actual button styles.

Button Primary

• background: #0131FF
• textColor: #FFFEFA
• borderRadius: 30px
• shadow: none

Button Secondary

• background: #575655
• textColor: #FFFFFF
• borderRadius: 30px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: businesses and enterprises

Frequently Asked Questions

What is Okta's primary brand color?
Okta's primary brand color is #3F59E4. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Okta use?
Okta uses #0131FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Okta use?
Okta uses Aeonik for body text and Helvetica Neue for headings. Fonts were detected on https://okta.com as part of their live design system.

Does Okta use a light or dark theme?
Okta's primary site uses a light color scheme, with a background of #FFFEFA.

Where can I find Okta's logo?
Okta's logo is available directly on their site (https://okta.com).

How was this brand profile generated?
This profile was extracted from https://okta.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.