Oklo Brand Identity

A complete profile of Oklo's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0B7D77
• secondary: #0073E7
• accent: #FF5268
• background: #000000
• textPrimary: #000000
• link: #FF5268

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#000000, borderColor=#000000, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: tech-savvy professionals interested in innovative energy solutions

Oklo Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Oklo Inc. - Newsroom - Press Releases
  • Image:
  • Source: Press Release
• Oklo Inc. - Newsroom - Press Releases
  • Image:
  • Source: Press Release
• Oklo Inc. - Investor Relations
  • Image:
  • Source: Investor Overview
• Oklo Inc. - Oklo Advances Licensing with Completion of NRC Readiness Assessment
  • Image:
  • Source: NRC Assessment
• Oklo Inc. - Investors - Governance - Executive management
  • Image:
  • Source: Executive Management
• Oklo Inc. - Newsroom - POV
  • Image:
  • Source: POV

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 },
 {
 "family": "Arial",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#0B7D77",
 "secondary": "#0073E7",
 "accent": "#FF5268",
 "background": "#000000",
 "textPrimary": "#000000",
 "link": "#FF5268"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Inter"
 },
 "fontStacks": {
 "heading": [
 "Inter",
 "sans-serif"
 ],
 "body": [
 "Inter",
 "sans-serif"
 ],
 "paragraph": [
 "Inter",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "128px",
 "h2": "14px",
 "body": "40px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "4px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#FFFFFF",
 "textColor": "#000000",
 "borderColor": "#000000",
 "borderRadius": "8px",
 "borderRadiusCorners": {
 "topLeft": "8px",
 "topRight": "8px",
 "bottomRight": "8px",
 "bottomLeft": "8px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://s203.q4cdn.com/103172959/files/design/oklo-logo.png",
 "favicon": "https://s203.q4cdn.com/103172959/files/favicon.png",
 "ogImage": null,
 "logoHref": "/",
 "logoAlt": "Oklo Inc. logo"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Oklo Inc.'.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Contact us",
 "reasoning": "The 'Contact us' button is likely the primary CTA due to its action-oriented text, which suggests direct engagement with the company."
 },
 "secondary": {
 "index": 1,
 "text": "Learn more",
 "reasoning": "The 'Learn more' button serves as a secondary action, providing additional information without the direct engagement implied by 'Contact us'."
 },
 "confidence": 0.85
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "tech-savvy professionals interested in innovative energy solutions"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.85,
 "colors": 0.9,
 "overall": 0.875
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Oklo Inc.'.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}