# Okay Brand Identity

A complete profile of **Okay**'s visual system — colors, typography, components, and personality — extracted from [https://www.okayhq.com](https://www.okayhq.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.okayhq.com.

- **Primary:** #306EFF   
- **Secondary:** #162E4D   
- **Accent:** #12263F   
- **Background:** #12263F   
- **Text Primary:** #12263F   
- **Link:** #12263F

## Typography

Each font links to its Google Fonts page where available.

- **Primary:** Nunito [Google Fonts →](https://fonts.google.com/specimen/Nunito)  
- **Heading:** Nunito [Google Fonts →](https://fonts.google.com/specimen/Nunito)  
  Nunito, sans-serif

## Visual Assets

Logo

Favicon

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** software teams

## Okay Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [okayhq.com](https://www.okayhq.com/assets/img/screenshot_main_query.34ad54a.png)

Source: [okayhq.com](https://www.okayhq.com/)

Image: [okayhq.com](https://www.okayhq.com/assets/img/logo.097cb6f.png)

Source: [okayhq.com](https://www.okayhq.com/blog/)

## Frequently Asked Questions

- **What is Okay's primary brand color?**  
  Okay's primary brand color is #306EFF. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does Okay use?**  
  Okay uses #12263F as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does Okay use?**  
  Okay uses Nunito as the primary typeface across body and headings.

- **Does Okay use a light or dark theme?**  
  Okay's primary site uses a dark color scheme, with a background of #12263F.

- **Where can I find Okay's logo?**  
  Okay's logo is available directly on their site (https://www.okayhq.com). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
  This profile was extracted from https://www.okayhq.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Okay.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Nunito",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#306EFF",
    "secondary": "#162E4D",
    "accent": "#12263F",
    "background": "#12263F",
    "textPrimary": "#12263F",
    "link": "#12263F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Nunito",
      "heading": "Nunito"
    },
    "fontStacks": {
      "heading": [
        "Nunito",
        "sans-serif"
      ],
      "body": [
        "Nunito",
        "sans-serif"
      ],
      "paragraph": [
        "Nunito",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "28px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "logo": "https://www.okayhq.com/assets/img/logo.097cb6f.png",
    "favicon": "https://www.okayhq.com/public/favicon-32x32.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "software teams"
  }
}
```