OffDeal Brand Identity

A complete profile of OffDeal's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #000000
• accent: #FFFFFF
• background: #FCFBFA
• textPrimary: #000000
• link: #000000

Typography

• primary: Aktiv — https://fonts.google.com/specimen/Aktiv
• heading: AktivGrotesk — https://fonts.google.com/specimen/AktivGrotesk

Visual Assets

• Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%22113%22%20...
• Favicon: https://offdeal.io/icon.png?icon.0qlp69-1y_h2c.png

UI Components

• input: background=transparent, textColor=#333333, borderColor=null, borderRadius=6px, shadow=none
• buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=6px, shadow=none
• buttonSecondary: background=#30302F, textColor=#FFFFFF, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business owners looking to sell their businesses

OffDeal Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• OffDeal
  • Image: https://assets.offdeal.io/landing_slider_market_comps_op2.png
  • Source: https://offdeal.io/learn
• OffDeal
  • Image: https://images.ctfassets.net/xvvrnt9ijna9/5zkY2lEBMW9h0XMZdQV12b/099249fd161f10eeb3735bd6716eb274/Screenshot_2025-04-24_at_3.59.33_PM.png?w=600
  • Source: https://offdeal.io/blog
• OffDeal
  • Image: https://assets.offdeal.io/landing_careers_eng.jpeg
  • Source: https://offdeal.io/careers
• Employee Communication Plans: Overcoming Rumors and Maintaining Morale
  • Image: https://images.ctfassets.net/xvvrnt9ijna9/ewRYCwlP5QCqQeLCkpNe5/c1e9df97b8f569257aecb0ecd8d153b9/Screenshot_2025-04-24_at_3.46.30_PM.png?w=1200
  • Source: https://offdeal.io/blog/employee-communication-plans-overcoming-rumors-and-maintaining-morale
• OffDeal | Buyer Network
  • Image: https://assets.offdeal.io/landing_buyers_who_we_serve.jpg
  • Source: https://offdeal.io/buyers
• Best Practice for Selling a Digital Marketing Agency
  • Image: https://images.ctfassets.net/xvvrnt9ijna9/6A9SPt7uJW2PxOWxentGcM/2bbf3f11d36bf015732f9d2d1d69f2bf/Screenshot_2025-04-24_at_3.48.38_PM.png?w=1200
  • Source: https://offdeal.io/blog/best-practice-for-selling-a-digital-marketing-agency

Working with these fonts

Not found on Google Fonts? Instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Aktiv",
 "role": "body"
 },
 {
 "family": "AktivGrotesk",
 "role": "heading"
 },
 {
 "family": "MartinaPlantijn",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#000000",
 "accent": "#FFFFFF",
 "background": "#FCFBFA",
 "textPrimary": "#000000",
 "link": "#000000"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Aktiv",
 "heading": "AktivGrotesk"
 },
 "fontStacks": {
 "heading": [
 "MartinaPlantijn",
 "serif"
 ],
 "body": [
 "Aktiv",
 "sans-serif"
 ],
 "paragraph": [
 "Aktiv",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "84px",
 "h2": "56px",
 "body": "14px"
 }
 },
 "spacing": {
 "baseUnit": 8,
 "borderRadius": "0px"
 },
 "components": {
 "input": {
 "background": "transparent",
 "textColor": "#333333",
 "borderColor": null,
 "borderRadius": "6px",
 "borderRadiusCorners": {
 "topLeft": "6px",
 "topRight": "6px",
 "bottomRight": "6px",
 "bottomLeft": "6px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#FFFFFF",
 "textColor": "#000000",
 "borderRadius": "6px",
 "borderRadiusCorners": {
 "topLeft": "6px",
 "topRight": "6px",
 "bottomRight": "6px",
 "bottomLeft": "6px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#30302F",
 "textColor": "#FFFFFF",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22113%22%20...",