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"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
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"text": "Get Started",
"reasoning": "Button #2 'Get Started' has a clear call-to-action text and a distinct white background, making it stand out as the primary CTA."
},
"secondary": {
"index": 5,
"text": "Learn more",
"reasoning": "Button #5 'Learn more' has a dark background, providing a contrast to the primary button's light background, making it suitable as a secondary CTA."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "business owners looking to sell their businesses"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
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"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
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"selectedLogoReasoning": "Selected #6 because it is visible, located in the header, links to the homepage, and matches the brand name 'OffDeal'.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
},
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"alt": "OffDeal",
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"image_url": "https://images.ctfassets.net/xvvrnt9ijna9/5zkY2lEBMW9h0XMZdQV12b/099249fd161f10eeb3735bd6716eb274/Screenshot_2025-04-24_at_3.59.33_PM.png?w=600",
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"font_resources": [
{
"family": "Aktiv",
"google_fonts_url": "https://fonts.google.com/specimen/Aktiv"
},
{
"family": "AktivGrotesk",
"google_fonts_url": "https://fonts.google.com/specimen/AktivGrotesk"
}
],
"google_fonts_css": "https://fonts.googleapis.com/css2?family=Aktiv&family=AktivGrotesk&display=swap",
"font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
"page_url": "https://characterquilt.com/branding/offdeal",
"agent_instructions": "You are designing or implementing in OffDeal's brand identity.\n\n# Brand profile\n- Company: OffDeal\n- Source: https://offdeal.io\n- Color scheme: light\n\n# Colors\n- primary: #000000\n- accent: #FFFFFF\n- background: #FCFBFA\n- textPrimary: #000000\n- link: #000000\n\n# Typography\n- primary: Aktiv — https://fonts.google.com/specimen/Aktiv\n- heading: AktivGrotesk — https://fonts.google.com/specimen/AktivGrotesk\n\nLoad all fonts at once: \n\n# UI Components\n- input: background=transparent, textColor=#333333, borderColor=null, borderRadius=6px, shadow=none\n- buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=6px, shadow=none\n- buttonSecondary: background=#30302F, textColor=#FFFFFF, borderRadius=0px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: business owners looking to sell their businesses\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/offdeal.json",
"page_markdown": "# OffDeal Brand Identity\n\nA complete profile of **OffDeal**'s visual system — colors, typography, components, and personality — extracted from https://offdeal.io. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/offdeal\n- Machine-readable JSON: https://characterquilt.com/branding/offdeal.json\n- Per-page llms.txt: https://characterquilt.com/branding/offdeal/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #000000 |\n| Accent | #FFFFFF |\n| Body Font | Aktiv |\n| Heading Font | AktivGrotesk |\n\n## Color Palette\n\n- primary: #000000\n- accent: #FFFFFF\n- background: #FCFBFA\n- textPrimary: #000000\n- link: #000000\n\n## Typography\n\n- primary: Aktiv — https://fonts.google.com/specimen/Aktiv\n- heading: AktivGrotesk — https://fonts.google.com/specimen/AktivGrotesk\n\n## Visual Assets\n\n- Logo: 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Favicon: https://offdeal.io/icon.png?icon.0qlp69-1y_h2c.png\n\n## UI Components\n\n- input: background=transparent, textColor=#333333, borderColor=null, borderRadius=6px, shadow=none\n- buttonPrimary: background=#FFFFFF, textColor=#000000, borderRadius=6px, shadow=none\n- buttonSecondary: background=#30302F, textColor=#FFFFFF, borderRadius=0px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: business owners looking to sell their businesses\n\n## OffDeal Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **OffDeal**\n - Image: https://assets.offdeal.io/landing_slider_market_comps_op2.png\n - Source: https://offdeal.io/learn\n- **OffDeal**\n - Image: https://images.ctfassets.net/xvvrnt9ijna9/5zkY2lEBMW9h0XMZdQV12b/099249fd161f10eeb3735bd6716eb274/Screenshot_2025-04-24_at_3.59.33_PM.png?w=600\n - Source: https://offdeal.io/blog\n- **OffDeal**\n - Image: https://assets.offdeal.io/landing_careers_eng.jpeg\n - Source: https://offdeal.io/careers\n- **Employee Communication Plans: Overcoming Rumors and Maintaining Morale**\n - Image: https://images.ctfassets.net/xvvrnt9ijna9/ewRYCwlP5QCqQeLCkpNe5/c1e9df97b8f569257aecb0ecd8d153b9/Screenshot_2025-04-24_at_3.46.30_PM.png?w=1200\n - Source: https://offdeal.io/blog/employee-communication-plans-overcoming-rumors-and-maintaining-morale\n- **OffDeal | Buyer Network**\n - Image: https://assets.offdeal.io/landing_buyers_who_we_serve.jpg\n - Source: https://offdeal.io/buyers\n- **Best Practice for Selling a Digital Marketing Agency**\n - Image: https://images.ctfassets.net/xvvrnt9ijna9/6A9SPt7uJW2PxOWxentGcM/2bbf3f11d36bf015732f9d2d1d69f2bf/Screenshot_2025-04-24_at_3.48.38_PM.png?w=1200\n - Source: https://offdeal.io/blog/best-practice-for-selling-a-digital-marketing-agency\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Aktiv\",\n \"role\": \"body\"\n },\n {\n \"family\": \"AktivGrotesk\",\n \"role\": \"heading\"\n },\n {\n \"family\": \"MartinaPlantijn\",\n \"role\": \"unknown\"\n }\n ],\n \"colors\": {\n \"primary\": \"#000000\",\n \"accent\": \"#FFFFFF\",\n \"background\": \"#FCFBFA\",\n \"textPrimary\": \"#000000\",\n \"link\": \"#000000\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Aktiv\",\n \"heading\": \"AktivGrotesk\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"MartinaPlantijn\",\n \"serif\"\n ],\n \"body\": [\n \"Aktiv\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Aktiv\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"84px\",\n \"h2\": \"56px\",\n \"body\": \"14px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 8,\n \"borderRadius\": \"0px\"\n },\n \"components\": {\n \"input\": {\n \"background\": \"transparent\",\n \"textColor\": \"#333333\",\n \"borderColor\": null,\n \"borderRadius\": \"6px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"6px\",\n \"topRight\": \"6px\",\n \"bottomRight\": \"6px\",\n \"bottomLeft\": \"6px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonPrimary\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#000000\",\n \"borderRadius\": \"6px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"6px\",\n \"topRight\": \"6px\",\n \"bottomRight\": \"6px\",\n \"bottomLeft\": \"6px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#30302F\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"0px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"0px\",\n \"topRight\": \"0px\",\n \"bottomRight\": \"0px\",\n \"bottomLeft\": \"0px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": 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\"favicon\": \"https://offdeal.io/icon.png?icon.0qlp69-1y_h2c.png\",\n \"ogImage\": null,\n \"logoHref\": \"/\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 6,\n \"reasoning\": \"Selected #6 because it is visible, located in the header, links to the homepage, and matches the brand name 'OffDeal'.\",\n \"confidence\": 0.95,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 2,\n \"text\": \"Get Started\",\n \"reasoning\": \"Button #2 'Get Started' has a clear call-to-action text and a distinct white background, making it stand out as the primary CTA.\"\n },\n \"secondary\": {\n \"index\": 5,\n \"text\": \"Learn more\",\n \"reasoning\": \"Button #5 'Learn more' has a dark background, providing a contrast to the primary button's light background, making it suitable as a secondary CTA.\"\n },\n \"confidence\": 0.9\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"business owners looking to sell their businesses\"\n },\n \"designSystem\": {\n \"framework\": \"tailwind\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.9,\n \"colors\": 0.9,\n \"overall\": 0.9\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 6,\n \"selectedLogoReasoning\": \"Selected #6 because it is visible, located in the header, links to the homepage, and matches the brand name 'OffDeal'.\",\n \"confidence\": 0.95\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n"
}