Offbeast Brand Identity

A complete profile of Offbeast's visual system — colors, typography, components, and personality — extracted from https://www.offbeast.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/offbeast
• Machine-readable JSON: https://characterquilt.com/branding/offbeast.json

Quick Facts

Color Palette

• primary: #FDB813
• secondary: #BD1C00
• accent: #BD1C00
• background: #FFFFFF
• textPrimary: #000000
• link: #F0E2E1

Typography

• primary: Roboto — https://fonts.google.com/specimen/Roboto
• heading: Anton — https://fonts.google.com/specimen/Anton

Visual Assets

• Favicon: https://offbeast.com/cdn/shop/files/O__5_-removebg-preview.png?crop=center&height=32&v=1750614390&width=32

UI Components

• input: background=#FFFFFF, textColor=#000000, borderColor=#222222, borderRadius=0px, shadow=none
• buttonPrimary: background=#BD1C00, textColor=#FDB814, borderRadius=8px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=50px, shadow=rgba(0, 0, 0, 0.15) 0px 4px 4px 0px

Brand Personality

Tone: modern · Energy: medium · Audience: businesses interested in plant-based foods

Offbeast Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Offbeast: Premium Plant-Based Meats | Business Page – Offbeast-Foodservice
  • Image: https://cdn.shopify.com/s/files/1/0655/3115/0473/files/1df9cdda-e431-4baa-90ed-c2bacaaee5ba_360x.png?v=1766819594
  • Source: https://offbeast.com/?srsltid=AfmBOopVBq8BsZ0wlDqaxXEbrRtPfDjQnJHo01MCDi8-35bwjUhCBsnU
• Offbeast: Premium Plant-Based Meats | Business Page – Offbeast-Foodservice
  • Image: https://cdn.shopify.com/s/files/1/0655/3115/0473/files/Copy_of_Copy_of_588A0007-Enhanced-NR_0379b671-9afa-443f-9c37-909aac483684_360x.jpg?v=1742859677
  • Source: https://offbeast.com/?srsltid=AfmBOoqQiOz8NJEE-tH_j_wmVJvZxhw4Ag-Nya9eTGX70weIscmSlmXr
• Offbeast: Premium Plant-Based Meats | Business Page – Offbeast-Foodservice
  • Image: https://cdn.shopify.com/s/files/1/0655/3115/0473/files/Filet_Mignon_ratedvfood_4_360x.jpg?v=1766973617
  • Source: https://offbeast.com/?srsltid=AfmBOoqqvQhwucDNLh4w7_oUTemsJeQXH2vcAESYtKGxLBg9ga6wb4tn
• Offbeast: Premium Plant-Based Meats | Business Page – Offbeast-Foodservice
  • Image: https://cdn.shopify.com/s/files/1/0655/3115/0473/files/CopyofD2C-Pilot3-Productphotos_1_360x.png?v=1747084330
  • Source: https://offbeast.com/?srsltid=AfmBOoowi8kNJGmjX2f9gHLO-0P_KmcYcEde9Z5W-8EAvPnkZpjWUaxb
• Offbeast: Premium Plant-Based Meats | Business Page – Offbeast-Foodservice
  • Image: https://cdn.shopify.com/s/files/1/0655/3115/0473/files/WhatsApp_Image_2025-05-14_at_13.31.53_1_360x.jpg?v=1766977828
  • Source: https://offbeast.com/?srsltid=AfmBOorNIa1wxxO5mmugizkcIcckA8PIpf9ikPpHd4-k26XNqywNHMrc
• Offbeast: Premium Plant-Based Meats | Business Page – Offbeast-Foodservice
  • Image: https://cdn.shopify.com/s/files/1/0655/3115/0473/files/Copy_of_D2C-Pilot3-Productphotos_20_-Picsart-AiImageEnhancer_360x.png?v=1747084258
  • Source: https://offbeast.com/?srsltid=AfmBOooP5g2gj7hCQpwB5uAM9Jg0Hm94bwPBd2m8NX2egoOnO0kwaRxO

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.