Octopart Brand: Colors, Fonts, Logo & Visual Identity
Octopart Brand Identity
A complete profile of Octopart's visual system — colors, typography, components, and personality — extracted from http://octopart.com. Built for designers, agents, and AI tools.
Primary
#285483
Accent
#3671B0
Body Font
Inter
Heading
Inter
Color Palette
Brand palette extracted from http://octopart.com.
- primary: #285483
- secondary: #0D52A1
- accent: #3671B0
- background: #F0F0F0
- textPrimary: #333333
- link: #3671B0
Typography
Each font links to its Google Fonts page where available.
- primary: Inter
- heading: Inter
Inter Google Fonts →
Inter, Helvetica Neue, Helvetica, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M665.92%2037.41h-23a.2.2%200%2000-.2.2v8.76a49.83%2049.83%200%2000-77.1%2029.76%2049.85%2049.85%200%200048.58%2061%2049.46%2049.46%200%200028.52-9v8.72a.2.2%200%2000.2.2h23a.2.2%200%2000.2-.2V37.61a.2.2%200%2000-.2-.2zm-23.21%2049.88a28.52%2028.52%200%20110-.1z%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22Svg.tsx%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M504.44%2037.4a49.52%2049.52%200%2000-28.52%209v-8.79a.2.2%200%2000-.2-.2h-23a.2.2%200%2000-.19.2v136.57a.2.2%200%2000.19.2h23a.2.2%200%2000.2-.2v-46.07a49.84%2049.84%200%201028.52-90.71zm0%2078.36a28.56%2028.56%200%2001-28.52-28.47v-.1a28.52%2028.52%200%201128.52%2028.57z%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22Svg.tsx%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M733.59%2037.43H732.41a49.52%2049.52%200%2000-28.52%209v-8.82a.19.19%200%2000-.19-.2h-23a.2.2%200%2000-.2.2v99.22a.2.2%200%2000.2.2h23a.19.19%200%2000.19-.2V87.19a28.56%2028.56%200%200128.52-28.47h1.16a.17.17%200%2000.15%200%20.2.2%200%2000.06-.14V37.62a.2.2%200%2000-.19-.19z%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22Svg.tsx%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M799.8%2037.46h-15.7V.2a.19.19%200%2000-.19-.2h-23a.2.2%200%2000-.2.2v37.26H745a.2.2%200%2000-.2.2v20.69a.2.2%200%2000.2.2h15.7v78.22a.2.2%200%2000.2.2h23a.19.19%200%2000.19-.2V58.55h15.7a.2.2%200%2000.2-.2V37.66a.2.2%200%2000-.19-.2z%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22Svg.tsx%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M195.58%2037.26a49.85%2049.85%200%201037.83%2082.28.19.19%200%20000-.27l-14.87-14.86a.19.19%200%2000-.16-.06.19.19%200%2000-.14.08%2028.52%2028.52%200%20111.17-33%20.16.16%200%2000.14.08.22.22%200%2000.16-.05l15-15a.21.21%200%20000-.27c-.13-.17-.28-.33-.42-.5a49.58%2049.58%200%2000-38.71-18.43z%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22Svg.tsx%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M300.4%2037.46h-15.69V.2a.2.2%200%2000-.2-.2h-23a.2.2%200%2000-.2.2v37.26H245.6a.2.2%200%2000-.2.2v20.69a.2.2%200%2000.2.2h15.7v78.22a.2.2%200%2000.2.2h23a.2.2%200%2000.2-.2V58.55h15.7a.2.2%200%2000.2-.2V37.66a.2.2%200%2000-.2-.2z%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22Svg.tsx%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M438.83%2075.55H421.5a49.29%2049.29%200%2000-5.87-14.21L427.83%2049a.2.2%200%20000-.27l-16.27-16.31a.21.21%200%2000-.28%200L399%2044.7l-.08-.05c-.34-.21-1.35-.79-1.35-.79l-.22-.13a49.53%2049.53%200%2000-12.66-5v-17a.2.2%200%2000-.2-.2h-22.87a.2.2%200%2000-.2.2v16.89A49.22%2049.22%200%2000347%2044.54l-12.14-12.09a.21.21%200%2000-.28%200l-16.26%2016.27a.2.2%200%20000%20.28l12%2012.16a49.43%2049.43%200%2000-5.93%2014.39h-17.11a.2.2%200%2000-.19.2v23a.2.2%200%2000.19.2h17.15a49.33%2049.33%200%20006%2014.29l-12.11%2012.29a.21.21%200%20000%20.28l16.27%2016.26a.19.19%200%2000.28%200l12.27-12.27a49.3%2049.3%200%200014.31%205.91v17.19a.19.19%200%2000.2.19h22.74a.19.19%200%2000.2-.19v-17.15a49.36%2049.36%200%200014.39-5.9L411.22%20142a.19.19%200%2000.28%200l16.27-16.26a.21.21%200%20000-.28l-12.14-12.31A49.23%2049.23%200%2000421.5%2099h17.33a.2.2%200%2000.2-.2v-23a.2.2%200%2000-.2-.25zm-65.77%2035.82a24.08%2024.08%200%201124.08-24.08%2024.1%2024.1%200%2001-24.08%2024.08z%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22Svg.tsx%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
UI Components
Live previews rendered using Octopart's actual button styles.
Input
input
- background: transparent
- textColor: #000000
- borderColor: null
- borderRadius: 0px
- shadow: none
Button Primary
buttonPrimary
- background: #3671B0
- textColor: #FFFFFF
- borderRadius: 4px
- shadow: none
Brand Personality
- Tone: professional
- Energy: medium
- Audience: engineers and electronic component buyers
Octopart Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.
Image: sigma.octopart.com
Source: octopart.com
Image: files.resources.altium.com
Source: octopart.com
Image: sigma.octopart.com
Source: octopart.com
Image: files.resources.altium.com
Source: octopart.com
Image: octopart.com
Source: octopart.com
Image: sigma.octopart.com
Source: octopart.com
Frequently Asked Questions
What is Octopart's primary brand color?
Octopart's primary brand color is #285483. It anchors the visual identity across their website, product UI, and marketing materials.What accent color does Octopart use?
Octopart uses #3671B0 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.What font does Octopart use?
Octopart uses Inter as the primary typeface across body and headings.Does Octopart use a light or dark theme?
Octopart's primary site uses a light color scheme, with a background of #F0F0F0.Where can I find Octopart's logo?
Octopart's logo is available directly on their site (http://octopart.com). The current logo URL is included in the machine-readable JSON profile linked above.How was this brand profile generated?
This profile was extracted from http://octopart.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Octopart.
Methodology
Brand data on this page was extracted from http://octopart.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Octopart.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Inter",
"role": "body"
},
{
"family": "Helvetica Neue",
"role": "body"
}
],
"colors": {
"primary": "#285483",
"secondary": "#0D52A1",
"accent": "#3671B0",
"background": "#F0F0F0",
"textPrimary": "#333333",
"link": "#3671B0"
},
"typography": {
"fontFamilies": {
"primary": "Inter",
"heading": "Inter"
},
"fontStacks": {
"heading": [
"Inter",
"Helvetica Neue",
"Helvetica",
"Arial",
"sans-serif"
],
"body": [
"Inter",
"Helvetica Neue",
"Helvetica",
"Arial",
"sans-serif"
],
"paragraph": [
"Inter",
"Helvetica Neue",
"Helvetica",
"Arial",
"sans-serif"
]
},
"fontSizes": {
"h1": "48px",
"h2": "32px",
"body": "14px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "4px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#000000",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#3671B0",
"textColor": "#FFFFFF",
"borderRadius": "4px",
"borderRadiusCorners": {
"topLeft": "4px",
"topRight": "4px",
"bottomRight": "4px",
"bottomLeft": "4px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20800%20174.38%22%20class%3D%22fill-white%20mb-0%20ml-%5B15px%5D%20mr-0%20mt-1%20h-%5B34px%5D%20w-%5B150px%5D%20lg%3Amx-0%20lg%3Amb-0%20lg%3Amt-px%20lg%3Ah-%5B34px%5D%22%20data-sentry-element%3D%22svg%22%20data-sentry-component%3D%22Svg%22%20data-sentry-source-file%3D%22Svg.tsx%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M68.36.39A68.43%2068.43%200%2010134%2049.55%2068.44%2068.44%200%200068.36.39zm0%20115.24a46.88%2046.88%200%201146.87-46.88%2046.93%2046.93%200%2001-46.87%2046.88z%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22Svg.tsx%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M665.92%2037.41h-23a.2.2%200%2000-.2.2v8.76a49.83%2049.83%200%2000-77.1%2029.76%2049.85%2049.85%200%200048.58%2061%2049.46%2049.46%200%200028.52-9v8.72a.2.2%200%2000.2.2h23a.2.2%200%2000.2-.2V37.61a.2.2%200%2000-.2-.2zm-23.21%2049.88a28.52%2028.52%200%20110-.1z%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22Svg.tsx%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M504.44%2037.4a49.52%2049.52%200%2000-28.52%209v-8.79a.2.2%200%2000-.2-.2h-23a.2.2%200%2000-.19.2v136.57a.2.2%200%2000.19.2h23a.2.2%200%2000.2-.2v-46.07a49.84%2049.84%200%201028.52-90.71zm0%2078.36a28.56%2028.56%200%2001-28.52-28.47v-.1a28.52%2028.52%200%201128.52%2028.57z%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22Svg.tsx%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M733.59%2037.43H732.41a49.52%2049.52%200%2000-28.52%209v-8.82a.19.19%200%2000-.19-.2h-23a.2.2%200%2000-.2.2v99.22a.2.2%200%2000.2.2h23a.19.19%200%2000.19-.2V87.19a28.56%2028.56%200%200128.52-28.47h1.16a.17.17%200%2000.15%200%20.2.2%200%2000.06-.14V37.62a.2.2%200%2000-.19-.19z%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22Svg.tsx%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M799.8%2037.46h-15.7V.2a.19.19%200%2000-.19-.2h-23a.2.2%200%2000-.2.2v37.26H745a.2.2%200%2000-.2.2v20.69a.2.2%200%2000.2.2h15.7v78.22a.2.2%200%2000.2.2h23a.19.19%200%2000.19-.2V58.55h15.7a.2.2%200%2000.2-.2V37.66a.2.2%200%2000-.19-.2z%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22Svg.tsx%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M195.58%2037.26a49.85%2049.85%200%201037.83%2082.28.19.19%200%20000-.27l-14.87-14.86a.19.19%200%2000-.16-.06.19.19%200%2000-.14.08%2028.52%2028.52%200%20111.17-33%20.16.16%200%2000.14.08.22.22%200%2000.16-.05l15-15a.21.21%200%20000-.27c-.13-.17-.28-.33-.42-.5a49.58%2049.58%200%2000-38.71-18.43z%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22Svg.tsx%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M300.4%2037.46h-15.69V.2a.2.2%200%2000-.2-.2h-23a.2.2%200%2000-.2.2v37.26H245.6a.2.2%200%2000-.2.2v20.69a.2.2%200%2000.2.2h15.7v78.22a.2.2%200%2000.2.2h23a.2.2%200%2000.2-.2V58.55h15.7a.2.2%200%2000.2-.2V37.66a.2.2%200%2000-.2-.2z%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22Svg.tsx%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M438.83%2075.55H421.5a49.29%2049.29%200%2000-5.87-14.21L427.83%2049a.2.2%200%20000-.27l-16.27-16.31a.21.21%200%2000-.28%200L399%2044.7l-.08-.05c-.34-.21-1.35-.79-1.35-.79l-.22-.13a49.53%2049.53%200%2000-12.66-5v-17a.2.2%200%2000-.2-.2h-22.87a.2.2%200%2000-.2.2v16.89A49.22%2049.22%200%2000347%2044.54l-12.14-12.09a.21.21%200%2000-.28%200l-16.26%2016.27a.2.2%200%20000%20.28l12%2012.16a49.43%2049.43%200%2000-5.93%2014.39h-17.11a.2.2%200%2000-.19.2v23a.2.2%200%2000.19.2h17.15a49.33%2049.33%200%20006%2014.29l-12.11%2012.29a.21.21%200%20000%20.28l16.27%2016.26a.19.19%200%2000.28%200l12.27-12.27a49.3%2049.3%200%200014.31%205.91v17.19a.19.19%200%2000.2.19h22.74a.19.19%200%2000.2-.19v-17.15a49.36%2049.36%200%200014.39-5.9L411.22%20142a.19.19%200%2000.28%200l16.27-16.26a.21.21%200%20000-.28l-12.14-12.31A49.23%2049.23%200%2000421.5%2099h17.33a.2.2%200%2000.2-.2v-23a.2.2%200%2000-.2-.25zm-65.77%2035.82a24.08%2024.08%200%201124.08-24.08%2024.1%2024.1%200%2001-24.08%2024.08z%22%20data-sentry-element%3D%22path%22%20data-sentry-source-file%3D%22Svg.tsx%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
"favicon": "https://octopart.com/favicon.svg",
"ogImage": "https://n1.octostatic.com/nextopart/static/octopart-powered-by-nexar.png",
"logoHref": "/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Octopart'.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Search",
"reasoning": "The 'Search' button is likely the primary CTA due to its action-oriented text and vibrant brand color (#3671B0), which aligns with the site's purpose as a search engine."
},
"secondary": {
"index": -1,
"text": "N/A",
"reasoning": "Both buttons share the same background color, making it impossible to select a secondary button with a different color."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "engineers and electronic component buyers"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.95,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Octopart'.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}