octifi.json

OctiFi Brand Identity

A complete profile of OctiFi's visual system — colors, typography, components, and personality — extracted from https://www.octifi.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #00A4A6
Accent #00A4A6
Body Font Helvetica
Heading Font Helvetica

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals looking to purchase domains

OctiFi Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{  
  "colorScheme": "light",  
  "fonts": [  
    {  
      "family": "Helvetica",  
      "role": "body"  
    }  
  ],  
  "colors": {  
    "primary": "#00A4A6",  
    "secondary": "#D8EFEF",  
    "accent": "#00A4A6",  
    "background": "#FFFFFF",  
    "textPrimary": "#111111",  
    "link": "#00112C"  
  },  
  "typography": {  
    "fontFamilies": {  
      "primary": "Helvetica",  
      "heading": "Helvetica"  
    },  
    "fontStacks": {  
      "heading": [  
        "gdsherpa",  
        "Helvetica",  
        "Arial",  
        "sans-serif"  
      ],  
      "body": [  
        "gdsherpa",  
        "Helvetica",  
        "Arial",  
        "sans-serif"  
      ],  
      "paragraph": [  
        "gdsherpa",  
        "Helvetica",  
        "Arial",  
        "sans-serif"  
      ]  
    },  
    "fontSizes": {  
      "h1": "16px",  
      "h2": "56px",  
      "body": "16px"  
    }  
  },  
  "spacing": {  
    "baseUnit": 4,  
    "borderRadius": "6px"  
  },  
  "components": {  
    "input": {  
      "background": "transparent",  
      "textColor": "#111111",  
      "borderColor": null,  
      "borderRadius": "0px",  
      "borderRadiusCorners": {  
        "topLeft": "0px",  
        "topRight": "0px",  
        "bottomRight": "0px",  
        "bottomLeft": "0px"  
      },  
      "shadow": "none"  
    },  
    "buttonPrimary": {  
      "background": "#00A4A6",  
      "textColor": "#FFFFFF",  
      "borderRadius": "10px",  
      "borderRadiusCorners": {  
        "topLeft": "10px",  
        "topRight": "10px",  
        "bottomRight": "0px",  
        "bottomLeft": "0px"  
      },  
      "shadow": "rgb(128, 128, 128) 0px 0px 1px 0px"  
    },  
    "buttonSecondary": {  
      "background": "#111111",  
      "textColor": "#FFFFFF",  
      "borderColor": "#111111",  
      "borderRadius": "6px",  
      "borderRadiusCorners": {  
        "topLeft": "6px",  
        "topRight": "6px",  
        "bottomRight": "6px",  
        "bottomLeft": "6px"  
      },  
      "shadow": "none"  
    }  
  },  
  "images": {  
    "favicon": "https://img6.wsimg.com/ux-assets/favicon/apple-icon-57x57.png",  
    "ogImage": null  
  },  
  "__llm_logo_reasoning": {  
    "selectedIndex": -1,  
    "reasoning": "No valid brand logo was found that clearly represents 'octifi.com'. The candidate does not have strong indicators like visibility in the header or a matching alt text.",  
    "confidence": 0.3,  
    "rejected": true,  
    "source": "llm"  
  },  
  "__llm_button_reasoning": {  
    "primary": {  
      "index": 1,  
      "text": "Ask AI",  
      "reasoning": "Button #1 has a vibrant brand color (#00A4A6) and action-oriented text ('Ask AI'), making it the primary CTA."  
    },  
    "secondary": {  
      "index": 0,  
      "text": "Next",  
      "reasoning": "Button #0 has a different background color (#111111) and serves as a secondary action with the text 'Next'."  
    },  
    "confidence": 0.95  
  },  
  "personality": {  
    "tone": "professional",  
    "energy": "medium",  
    "targetAudience": "business professionals looking to purchase domains"  
  },  
  "designSystem": {  
    "framework": "custom",  
    "componentLibrary": ""  
  },  
  "confidence": {  
    "buttons": 0.95,  
    "colors": 0.9,  
    "overall": 0.925  
  },  
  "__llm_metadata": {  
    "logoSelection": {  
      "llmCalled": true,  
      "llmSucceeded": true,  
      "finalSource": "llm",  
      "rawLogoSelection": {  
        "selectedLogoIndex": -1,  
        "selectedLogoReasoning": "No valid brand logo was found that clearly represents 'octifi.com'. The candidate does not have strong indicators like visibility in the header or a matching alt text.",  
        "confidence": 0.3  
      }  
    },  
    "buttonClassification": {  
      "llmCalled": true,  
      "llmSucceeded": true  
    }  
  }  
}