Obvious (fka Flatfile) Brand: Colors, Fonts, Logo & Visual Identity

Obvious (fka Flatfile) Brand Identity

A complete profile of Obvious (fka Flatfile)'s visual system — colors, typography, components, and personality — extracted from https://obvious.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://obvious.ai/.

Typography

Each font links to its Google Fonts page where available.

Sharp Grotesk, Booton, ui-sans-serif, system-ui, sans-serif

Visual Assets

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Favicon:

Social Card:

UI Components

Live previews rendered using Obvious (fka Flatfile)'s actual button styles.

Button Primary

Button Secondary

Brand Personality

Obvious (fka Flatfile) Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: obvious-marketing-assets.s3.amazonaws.com
Source: obvious.ai

Image: i.ytimg.com
Source: obvious.ai

Image: obvious-marketing-assets.s3.amazonaws.com
Source: obvious.ai

Image: framerusercontent.com
Source: obvious.ai

Image: framerusercontent.com
Source: obvious.ai

Image: obvious-marketing-assets.s3.amazonaws.com
Source: obvious.ai

Frequently Asked Questions

What is Obvious (fka Flatfile)'s primary brand color?

Obvious (fka Flatfile)'s primary brand color is #3D5638. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Obvious (fka Flatfile) use?

Obvious (fka Flatfile) uses Booton for body text and Sharp Grotesk for headings. Fonts were detected on https://obvious.ai/ as part of their live design system.

Does Obvious (fka Flatfile) use a light or dark theme?

Obvious (fka Flatfile)'s primary site uses a light color scheme, with a background of #F7F6F2.

Where can I find Obvious (fka Flatfile)'s logo?

Obvious (fka Flatfile)'s logo is available directly on their site (https://obvious.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://obvious.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Obvious (fka Flatfile).

Methodology

Brand data on this page was extracted from https://obvious.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Obvious (fka Flatfile).