Obie Brand Identity

A complete profile of Obie's visual system — colors, typography, components, and personality — extracted from http://www.ObieInsurance.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.ObieInsurance.com.

• Primary: #1C3738
  • rgb(28, 55, 56)
• Secondary: #EAFF90
  • rgb(234, 255, 144)
• Accent: #EAFF90
  • rgb(234, 255, 144)
• Background: #0E2325
  • rgb(14, 35, 37)
• Text Primary: #0E2325
  • rgb(14, 35, 37)
• Link: #0E2325
  • rgb(14, 35, 37)

Typography

Each font links to its Google Fonts page where available.

• Primary: Geist (Google Fonts →)
• Heading: Geist (Google Fonts →)
• Fallback: Neuton, sans-serif

UI Components

Live previews rendered using Obie's actual button styles.

• Input:

  • Background: #1C3738
  • Text Color: #FFFFFF
  • Border Radius: 8px

• Button Primary:

  • Background: #EAFF90
  • Text Color: #282622
  • Border Radius: 8px

• Button Secondary:

  • Background: #FFFFFF
  • Text Color: #030711
  • Border Color: #E5E7EB
  • Border Radius: 12px

Brand Personality

• Tone: professional
• Energy: medium
• Audience: landlords and real estate investors

Obie Brand in the Wild

• Image Source: obieinsurance.com

• Image Source: obieinsurance.com

• Image Source: obieinsurance.com

• Image Source: obieinsurance.com

• Image Source: obieinsurance.com

• Image Source: obieinsurance.com

Frequently Asked Questions

1. What is Obie's primary brand color?

   • Obie's primary brand color is #1C3738.

2. What accent color does Obie use?

   • Obie uses #EAFF90 as an accent color.

3. What font does Obie use?

   • Obie uses Geist as the primary typeface.

4. Does Obie use a light or dark theme?

   • Obie's primary site uses a dark color scheme, with a background of #0E2325.

5. Where can I find Obie's logo?

   • Obie's logo is available on their site (http://www.ObieInsurance.com).

6. How was this brand profile generated?

   • This profile was extracted from http://www.ObieInsurance.com using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling:

• GET /branding/obie.json

{ "colorScheme": "dark", "fonts": [ { "family": "Geist", "role": "unknown" }, { "family": "Neuton", "role": "unknown" } ], "colors": { "primary": "#1C3738", "secondary": "#EAFF90", "accent": "#EAFF90", "background": "#0E2325", "textPrimary": "#0E2325", "link": "#0E2325" }, "typography": { "fontFamilies": { "primary": "Geist", "heading": "Geist" }, "fontStacks": { "heading": [ "Neuton", "sans-serif" ], "body": [ "Arial", "Helvetica Neue", "Helvetica", "sans-serif" ], "paragraph": [ "Geist", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "48px", "body": "20px" } }, "spacing": { "baseUnit": 4, "borderRadius": "12px" }, "components": { "input": { "background": "#1C3738", "textColor": "#FFFFFF", "borderColor": null, "borderRadius": "8px", "shadow": "none" }, "buttonPrimary": { "background": "#EAFF90", "textColor": "#282622", "borderRadius": "8px", "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#030711", "borderColor": "#E5E7EB", "borderRadius": "12px", "shadow": "none" } }, "images": { "logo": "data:image/webp;base64,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" }, "favicon": "https://cdn.prod.website-files.com/67b6368ed9b90d69d1b3c14e/67d99fc3ca728123a2dfd89d_Favicon%20(1).png", "ogImage": "https://cdn.prod.website-files.com/67b6368ed9b90d69d1b3c14e/67db0fefa9f6260b9c6ced7d_Home%20Page.png", "logoHref": "/" }