NURX Brand Identity

A complete profile of NURX's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FEF7EC
• secondary: #FFAD1E
• accent: #FEF7EC
• background: #FFFFFF
• textPrimary: #000000
• link: #FBE3C0

Typography

• primary: PP Pangram Sans — https://fonts.google.com/specimen/PP+Pangram+Sans
• heading: MabryPro — https://fonts.google.com/specimen/MabryPro

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#000000, borderColor=null, borderRadius=100px, shadow=none
• buttonPrimary: background=#FEF7EC, textColor=#000000, borderRadius=0px, shadow=none
• buttonSecondary: background=#C5C2D0, textColor=#000000, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: Women seeking online health services

NURX Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Acne Treatment Online
  • Image:
  • Source: Acne Treatment
• Personalized mental health care
  • Image:
  • Source: Mental Health
• You've Never Had a Migraine, Now You're Getting Them Regularly — What Gives? - Nurx™
  • Image:
  • Source: Migraine Article
• Introducing the Nurx College Health Hub - Nurx™
  • Image:
  • Source: College Health Hub
• La Roche-Posay Anthelios Tinted Sunscreen SPF 40+, Broad Spectrum SPF – Nurx
  • Image:
  • Source: Sunscreen Product
• Levonorgestrel (Generic Plan B) – Nurx
  • Image:
  • Source: Plan B Product

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "PP Pangram Sans",
   "role": "body"
  },
  {
   "family": "MabryPro",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#FEF7EC",
  "secondary": "#FFAD1E",
  "accent": "#FEF7EC",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#FBE3C0"
 },
 "typography": {
  "fontFamilies": {
   "primary": "PP Pangram Sans",
   "heading": "MabryPro"
  },
  "fontStacks": {
   "heading": [
    "PP Pangram Sans",
    "sans-serif"
   ],
   "body": [
    "MabryPro",
    "Arial",
    "Helvetica Neue",
    "Helvetica",
    "sans-serif"
   ],
   "paragraph": [
    "PP Pangram Sans",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "88px",
   "h2": "32px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "15px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderColor": null,
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#FEF7EC",
   "textColor": "#000000",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#C5C2D0",
   "textColor": "#000000",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.nurx.com/wp-content/themes/nurx-theme-lazyload/static/images/trustpilot-logo.svg",
  "favicon": "https://www.nurx.com/wp-content/themes/nurx-theme-lazyload/favicon/nurx.png",
  "ogImage": "https://www.nurx.com/wp-content/themes/nurx-theme-lazyload/images/Nurx_App_OpenGraph_1200x630.jpg"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "Women seeking online health services"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}