Numeral Brand Identity

A complete profile of Numeral's visual system — colors, typography, components, and personality — extracted from https://www.numeral.com/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #0000EE
• secondary: #E3D9CB
• accent: #B93815
• background: #FAF6F0
• textPrimary: #1C1917
• link: #B93815

Typography

• primary: TWK Continental — https://fonts.google.com/specimen/TWK+Continental
• heading: TWK Continental — https://fonts.google.com/specimen/TWK+Continental

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#57534E, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#B93815, textColor=#F4F4F5, borderRadius=8px, shadow=rgba(10, 13, 18, 0.1) 0px 1px 3px 0px, rgba(10, 13, 18, 0.1) 0px 1px 2px -1px
• buttonSecondary: background=transparent, textColor=#FDFDFC, borderColor=#79716B, borderRadius=8px, shadow=rgba(10, 13, 18, 0.1) 0px 1px 3px 0px, rgba(10, 13, 18, 0.1) 0px 1px 2px -1px

Brand Personality

Tone: professional · Energy: medium · Audience: ecommerce and SaaS businesses

Numeral Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Sales Tax Amnesty Programs: 2026 Edition
  • Image:
  • Source: Sales Tax Amnesty
• Avalara vs. Vertex: Pros, Cons, and How They Stack Up
  • Image:
  • Source: Avalara vs. Vertex
• Is SaaS Taxable in Pennsylvania?
  • Image:
  • Source: SaaS Taxable
• Avalara vs. Anrok: A Side-by-Side Comparison
  • Image:
  • Source: Avalara vs. Anrok
• Remit Sales Tax: The Ultimate Guide to Avoid Costly Mistakes
  • Image:
  • Source: Remit Sales Tax
• How to File Sales Tax in Texas: A Step-By-Step Guide
  • Image:
  • Source: File Sales Tax

Working with these fonts

Not found on Google Fonts? Here are some instructions:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "TWK Continental",
      "role": "unknown"
    },
    {
      "family": "Tahoma",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#E3D9CB",
    "accent": "#B93815",
    "background": "#FAF6F0",
    "textPrimary": "#1C1917",
    "link": "#B93815"
  },
  "typography": {
    "fontFamilies": {
      "primary": "TWK Continental",
      "heading": "TWK Continental"
    },
    "fontStacks": {
      "heading": [
        "TWK Continental",
        "Tahoma",
        "sans-serif"
      ],
      "body": [
        "TWK Continental",
        "Tahoma",
        "sans-serif"
      ],
      "paragraph": [
        "TWK Continental",
        "Tahoma",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "40px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#57534E",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#B93815",
      "textColor": "#F4F4F5",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(10, 13, 18, 0.1) 0px 1px 3px 0px, rgba(10, 13, 18, 0.1) 0px 1px 2px -1px"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FDFDFC",
      "borderColor": "#79716B",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(10, 13, 18, 0.1) 0px 1px 3px 0px, rgba(10, 13, 18, 0.1) 0px 1px 2px -1px"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/63fe7042804e3d54e81443a6/67aa5094216a9284e2cfe981_logo-primary.svg",
    "favicon": "https://cdn.prod.website-files.com/63fe7042804e3d54e81443a6/67b8c5c4a47890d3a9dfe426_logomark-small-dark.png",
    "ogImage": "https://cdn.prod.website-files.com/63fe7042804e3d54e81443a6/67ad01740d5a905f3eebba59_c979f5e564a6cc396463f804f6db686e_opengraph-numeral-light.png",
    "logoHref": "/",
    "logoAlt": "Numeral"
  }
}