# Null Labs Brand Identity

A complete profile of **Null Labs**'s visual system — colors, typography, components, and personality — extracted from https://n0labs.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/null-labs
- Machine-readable JSON: https://characterquilt.com/branding/null-labs.json
- Per-page llms.txt: https://characterquilt.com/branding/null-labs/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1B3A6B |
| Accent | #1B3A6B |
| Body Font | IBM Plex Sans |
| Heading Font | IBM Plex Sans |

## Color Palette

- primary: #1B3A6B
- accent: #1B3A6B
- background: #FFFFFF
- textPrimary: #666666
- link: #185FA5

## Typography

- primary: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans
- heading: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans

## Visual Assets

- Logo: 
- Favicon:

## UI Components

- buttonPrimary: background=#1B3A6B, textColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#1A1A1A, borderColor=#D4D4D4, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: technology companies and researchers in autonomy

## Null Labs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Null Labs - Simulation and Testing for Autonomy**
  - Image: 
  - Source: [n0labs.com](https://n0labs.com/)
- **Null Labs - Simulation and Testing for Autonomy**
  - Image: 
  - Source: [n0labs.com](https://n0labs.com/)
- **Null Labs - Simulation and Testing for Autonomy**
  - Image: 
  - Source: [n0labs.com](https://n0labs.com/)
- **Null Labs - Simulation and Testing for Autonomy**
  - Image: 
  - Source: [n0labs.com](https://n0labs.com/)
- **Null Labs - Simulation and Testing for Autonomy**
  - Image: 
  - Source: [n0labs.com](https://n0labs.com/)
- **Null Labs - YouTube**
  - Image: 
  - Source: [YouTube Channel](https://www.youtube.com/channel/UCfrwHFvGCdf0_nVW4seBwrg)

## Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

- Open the company's homepage in a browser with DevTools open.
- In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
- Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
- For each captured font URL: right-click → Save As to download the file locally.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.