Null Labs Brand Identity

A complete profile of Null Labs's visual system — colors, typography, components, and personality — extracted from https://n0labs.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/null-labs
• Machine-readable JSON: https://characterquilt.com/branding/null-labs.json
• Per-page llms.txt: https://characterquilt.com/branding/null-labs/llms.txt

Quick Facts

Color Palette

• primary: #1B3A6B
• accent: #1B3A6B
• background: #FFFFFF
• textPrimary: #666666
• link: #185FA5

Typography

• primary: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans
• heading: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#1B3A6B, textColor=#FFFFFF, borderRadius=4px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#1A1A1A, borderColor=#D4D4D4, borderRadius=8px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: technology companies and researchers in autonomy

Null Labs Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Null Labs - Simulation and Testing for Autonomy
  • Image:
  • Source: n0labs.com
• Null Labs - Simulation and Testing for Autonomy
  • Image:
  • Source: n0labs.com
• Null Labs - Simulation and Testing for Autonomy
  • Image:
  • Source: n0labs.com
• Null Labs - Simulation and Testing for Autonomy
  • Image:
  • Source: n0labs.com
• Null Labs - Simulation and Testing for Autonomy
  • Image:
  • Source: n0labs.com
• Null Labs - YouTube
  • Image:
  • Source: YouTube Channel

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

• Open the company's homepage in a browser with DevTools open.
• In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
• Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
• For each captured font URL: right-click → Save As to download the file locally.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.