Nubank Brand Identity

A complete profile of Nubank's visual system — colors, typography, components, and personality — extracted from https://international.nubank.com.br. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/nubank
• Machine-readable JSON: https://characterquilt.com/branding/nubank.json

Quick Facts

Color Palette

• primary: #820AD1
• secondary: #0000EE
• accent: #820AD1
• background: #FFFFFF
• textPrimary: #808080
• link: #4C0677

Typography

• primary: Graphik — https://fonts.google.com/specimen/Graphik
• heading: Graphik — https://fonts.google.com/specimen/Graphik

Visual Assets

• Favicon: https://international.nubank.com.br/wp-content/uploads/2025/06/cropped-image-4-32x32.png

UI Components

• buttonPrimary: background=#820AD1, textColor=#FFFFFF, borderColor=#820AD1, borderRadius=20px, shadow=none
• buttonSecondary: background=#000000, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=75px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals

Nubank Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Nu and Mercedes-AMG PETRONAS F1 Team announce multi-year global partnership - Nu International
  • Image:
  • Source: https://international.nubank.com.br/company/nu-and-mercedes-amg-petronas-f1-teamannounce-multi-year-global-partnership/
• Nubank CTO Talks About AI Applications on Nu Videocast - Nu International
  • Image:
  • Source: https://international.nubank.com.br/company/nubank-cto-talks-about-ai-applications-on-nu-videocast/
• Nubank Ultravioleta and Rosewood São Paulo join forces in partnership
  • Image:
  • Source: https://international.nubank.com.br/consumers/nubank-ultravioleta-and-rosewood-sao-paulo-join-forces-in-an-exclusive-partnership/
• How Nu creates products capable of gaining global scale
  • Image:
  • Source: https://international.nubank.com.br/company/with-122-million-customers-nubank-creates-products-capable-of-gaining-global-scale/
• Nu Colômbia lança "Cajitas para mi gente" para transformar metas financeiras
  • Image:
  • Source: https://international.nubank.com.br/pt-br/consumidores/nu-colombia-launches-cajitas-para-mi-gente-to-transform-financial-goals/
• Nubank Ultravioleta levels up travel benefits for Black Friday
  • Image:
  • Source: https://international.nubank.com.br/consumers/nubank-ultravioleta-increases-cashback-and-points-per-dollar-spent-on-nu-viagens-during-black-friday-month/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.