# Nowports Brand Identity

A complete profile of **Nowports**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field        | Value    |
|--------------|----------|
| Primary      | #5850EB  |
| Accent       | #5850EB  |
| Body Font    | Inter    |
| Heading Font  | Inter    |

## Color Palette

- primary: #5850EB
- secondary: #0C0B1F
- accent: #5850EB
- background: #FFFFFF
- textPrimary: #0F0E27
- link: #0F0E27

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Logo: .svg)
- Favicon: 
- Social card (og:image):

## UI Components

- buttonPrimary: background=#5850EB, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses in Latin America

## Nowports Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Agroexportaciones de Perú: desempeño y productos clave**
  - Image: 
  - Source: https://blog.nowports.com/es/agroexportaciones-peru-desempeno-productos
- **Así es ser community manager en una startup internacional**
  - Image: 
  - Source: https://blog.nowports.com/es/nowports-freight/ser-community-manager-en-startup-b6af609500
- **Cómo digitalizar la cadena de suministro con Nowports?**
  - Image: 
  - Source: https://blog.nowports.com/es/digitalizar-cadena-suministro-nowports
- **Tips para importar en temporada alta | Nowports**
  - Image: 
  - Source: https://info.nowports.com/lp-asia
- **La Historia de Nowports: de una idea a impulsar la logística**
  - Image: 
  - Source: https://blog.nowports.com/es/historia-nowports
- **Cadena logística: 5 cosas básicas a saber**
  - Image: 
  - Source: https://blog.nowports.com/es/cadena-logistica-cosas-a-saber

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#5850EB",
  "secondary": "#0C0B1F",
  "accent": "#5850EB",
  "background": "#FFFFFF",
  "textPrimary": "#0F0E27",
  "link": "#0F0E27"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "72px",
   "h2": "30px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "6px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#5850EB",
   "textColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#FFFFFF",
   "borderColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://nowports.com/hubfs/Website/Generales/Logo_Nowports%20(1).svg",
  "favicon": "https://nowports.com/hubfs/Logo_Nowports.jpeg",
  "ogImage": "https://nowports.com/hubfs/01-%20Website%202024/ESP%20Assets/Freight%20forwarder%20digital%20experto%20en%20latinoam%C3%A9rica.jpg",
  "logoHref": "https://nowports.com/",
  "logoAlt": "Nowports"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "businesses in Latin America"
 },
 "designSystem": {
  "framework": "bootstrap",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}
```