NowHouse Brand: Colors, Fonts, Logo & Visual Identity
NowHouse Brand Identity
A complete profile of NowHouse's visual system — colors, typography, components, and personality — extracted from https://www.nowhouse.io. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.nowhouse.io.
| Color | Code | RGB Value |
|---|---|---|
| Primary | #004400 | rgb(0, 68, 0) |
| Secondary | #EFE2D7 | rgb(239, 226, 215) |
| Accent | #004400 | rgb(0, 68, 0) |
| Background | #FFFFFF | rgb(255, 255, 255) |
| Text Primary | #3D3D3D | rgb(61, 61, 61) |
| Link | #3898EC | rgb(56, 152, 236) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font Family | Google Fonts Link |
|---|---|---|
| Primary | DM Sans | DM Sans → |
| Heading | DM Sans | DM Sans → |
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:
CharacterQuilt.com suggests this flow that can help:
1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
Logo
Favicon
UI Components
Live previews rendered using NowHouse's actual button styles.
Input
- Background: #FFFFFF
- Text Color: #333333
- Border Color: #EFE2D7
- Border Radius: 5px
- Shadow: rgba(100, 44, 0, 0.07) 0px 15px 50px -10px
Button Primary
- Background: #004400
- Text Color: #FFFFFF
- Border Radius: 5px
- Shadow: none
Button Secondary
- Background: #3D3D3D
- Text Color: #FFFFFF
- Border Radius: 5px
- Shadow: none
Brand Personality
Tone: modern
Energy: medium
Audience: tech-savvy individuals and businesses
NowHouse Brand in the Wild
Image: cdn.prod.website-files.com
Source: nowhouse.io
.png){kind=link}
Image: is1-ssl.mzstatic.com
Source: podcasts.apple.com
Image: media.licdn.com
Source: linkedin.com
Image: static.wixstatic.com
Source: nowhouse.uk
Frequently Asked Questions
What is NowHouse's primary brand color?
NowHouse's primary brand color is #004400. It anchors the visual identity across their website, product UI, and marketing materials.
What font does NowHouse use?
NowHouse uses DM Sans as the primary typeface across body and headings.
Does NowHouse use a light or dark theme?
NowHouse's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find NowHouse's logo?
NowHouse's logo is available directly on their site (https://www.nowhouse.io). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.nowhouse.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by NowHouse.
Methodology
Brand data on this page was extracted from https://www.nowhouse.io on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by NowHouse.