Nowadays Brand Identity

A complete profile of Nowadays's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1F2937
• secondary: #E0E4FF
• accent: #5261EB
• background: #FDFCFE
• textPrimary: #5261EB
• link: #5261EB

Typography

• primary: Satoshi — https://fonts.google.com/specimen/Satoshi
• heading: Satoshi — https://fonts.google.com/specimen/Satoshi

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#5261EB, textColor=#FFFFFF, borderColor=#5261EB, borderRadius=12px, shadow=rgba(255, 255, 255, 0.25) 0px 1px 2px 0px inset
• buttonSecondary: background=#E0E4FF, textColor=#27253B, borderRadius=12px, shadow=rgba(255, 255, 255, 0.15) 0px 1px 2px 0px inset

Brand Personality

Tone: modern · Energy: medium · Audience: corporate teams

Nowadays Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Customer Success Stories | Event Planning Case Studies | Nowadays
  • Image:
  • Source: Case Studies
• Customer Success Stories | Event Planning Case Studies | Nowadays
  • Image:
  • Source: Case Studies
• Press & Media - Nowadays AI Event Planning
  • Image:
  • Source: Press
• A Wedding to Remember How Nowadays Delivered Perfection in Just 60 Days Case Study | Nowadays | Nowadays
  • Image:
  • Source: Wedding Case Study
• Press & Media - Nowadays AI Event Planning
  • Image:
  • Source: Press
• Free Event Planning Templates & Resources | Nowadays
  • Image:
  • Source: Templates

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Satoshi",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#1F2937",
 "secondary": "#E0E4FF",
 "accent": "#5261EB",
 "background": "#FDFCFE",
 "textPrimary": "#5261EB",
 "link": "#5261EB"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Satoshi",
 "heading": "Satoshi"
 },
 "fontStacks": {
 "heading": [
 "Satoshi",
 "sans-serif"
 ],
 "body": [
 "Satoshi",
 "sans-serif"
 ],
 "paragraph": [
 "Satoshi",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "16px",
 "h2": "48px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "8px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#5261EB",
 "textColor": "#FFFFFF",
 "borderColor": "#5261EB",
 "borderRadius": "12px",
 "borderRadiusCorners": {
 "topLeft": "12px",
 "topRight": "12px",
 "bottomRight": "12px",
 "bottomLeft": "12px"
 },
 "shadow": "rgba(255, 255, 255, 0.25) 0px 1px 2px 0px inset"
 },
 "buttonSecondary": {
 "background": "#E0E4FF",
 "textColor": "#27253B",
 "borderRadius": "12px",
 "borderRadiusCorners": {
 "topLeft": "12px",
 "topRight": "12px",
 "bottomRight": "12px",
 "bottomLeft": "12px"
 },
 "shadow": "rgba(255, 255, 255, 0.15) 0px 1px 2px 0px inset"
 }
 },
 "images": {
 "logo": "https://www.nowadays.ai/_next/static/media/nowadayslogo.0-~h5ehd7yd2-.png",
 "favicon": "https://www.nowadays.ai/favicon.ico?",
 "ogImage": "https://nowadays.ai/opengraph-image.png",
 "logoAlt": "Nowadays"
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "corporate teams"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}