# Novita AI Brand Identity

A complete profile of **Novita AI**'s visual system — colors, typography, components, and personality — extracted from [https://novita.ai](https://novita.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://novita.ai.

- **primary**: #23D57C  
  rgb(35, 213, 124)  
- **secondary**: #6B7280  
  rgb(107, 114, 128)  
- **accent**: #23D57C  
  rgb(35, 213, 124)  
- **background**: #FFFFFF  
  rgb(255, 255, 255)  
- **textPrimary**: #000000  
  rgb(0, 0, 0)  
- **link**: #514F6E  
  rgb(81, 79, 110)

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Roboto  
  Roboto [Google Fonts →](https://fonts.google.com/specimen/Roboto)  
- **heading**: Roboto  
  Roboto [Google Fonts →](https://fonts.google.com/specimen/Roboto)

```
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
```

## Visual Assets

Logo  
  
Favicon  
  
Social Card

## UI Components

Live previews rendered using Novita AI's actual button styles.

### Button Primary
<img src="https://novita.ai/logo/logo.svg" alt="Novita AI logo" />
#### buttonPrimary
- background: #23D57C
- textColor: #292827
- borderRadius: 4px
- shadow: none

### Button Secondary
#### buttonSecondary
- background: #FFFFFF
- textColor: #292827
- borderColor: #292827
- borderRadius: 4px
- shadow: none

## Brand Personality

- **Tone**: modern  
- **Energy**: medium  
- **Audience**: developers and tech enthusiasts

## Novita AI Brand in the Wild

Image: [novita-blog.s3.ap-southeast-1.amazonaws.com](https://novita-blog.s3.ap-southeast-1.amazonaws.com/introducing-code-llama-a-state-of-the-art-large-language-model-for-code-generation-0*DYJWVjO4sKRPVHIa)  
Source: [blogs.novita.ai](https://blogs.novita.ai/de/introducing-code-llama-a-state-of-the-art-large-language-model-for-code-generation/)

Image: [i0.wp.com](https://i0.wp.com/novita-blog.s3.ap-southeast-1.amazonaws.com/unleash-your-writing-potential-with-conch-ai-1%2AWau7GKlzNqRQnIe-CHN4kA.png?w=1000&ssl=1)  
Source: [blogs.novita.ai](https://blogs.novita.ai/unleash-your-writing-potential-with-conch-ai/)

Image: [i0.wp.com](https://i0.wp.com/blogs.novita.ai/wp-content/uploads/2024/12/beBee%C3%97Novita.ai_.png?fit=1880%2C1066&ssl=1)  
Source: [blogs.novita.ai](https://blogs.novita.ai/ko/case-study-bebee/)

Image: [i0.wp.com](https://i0.wp.com/blogs.novita.ai/wp-content/uploads/2025/07/claude.png?resize=1024%2C509&ssl=1)  
Source: [blogs.novita.ai](https://blogs.novita.ai/top-5-ai-model-families-for-ai-companions/)

Image: [novita-blog.s3.ap-southeast-1.amazonaws.com](https://novita-blog.s3.ap-southeast-1.amazonaws.com/introducing-code-llama-a-state-of-the-art-large-language-model-for-code-generation-0*hkVPEwlDHkILolAN)  
Source: [blogs.novita.ai](https://blogs.novita.ai/de/introducing-code-llama-a-state-of-the-art-large-language-model-for-code-generation/)

Image: [i0.wp.com](https://i0.wp.com/novita-blog.s3.ap-southeast-1.amazonaws.com/must-try-character-ai-alternatives-in-2024-1%2AvbrQ6i5PYsHU7DESNYadiQ.png?w=1000&ssl=1)  
Source: [blogs.novita.ai](https://blogs.novita.ai/must-try-character-ai-alternatives-in-2024/)

## Frequently Asked Questions

- **What is Novita AI's primary brand color?**  
  Novita AI's primary brand color is #23D57C. It anchors the visual identity across their website, product UI, and marketing materials.
- **What font does Novita AI use?**  
  Novita AI uses Roboto as the primary typeface across body and headings.
- **Does Novita AI use a light or dark theme?**  
  Novita AI's primary site uses a light color scheme, with a background of #FFFFFF.
- **Where can I find Novita AI's logo?**  
  Novita AI's logo is available directly on their site (https://novita.ai). The current logo URL is included in the machine-readable JSON profile linked above.
- **How was this brand profile generated?**  
  This profile was extracted from https://novita.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Novita AI.

## Methodology

Brand data on this page was extracted from [https://novita.ai](https://novita.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Novita AI.