Novaflow Brand Identity

A complete profile of Novaflow's visual system — colors, typography, components, and personality — extracted from https://www.novaflowapp.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.novaflowapp.com/.

• primary: #512FEB
  rgb(81, 47, 235)
• accent: #512FEB
  rgb(81, 47, 235)
• background: #000000
  rgb(0, 0, 0)
• textPrimary: #000000
  rgb(0, 0, 0)
• link: #0000EE
  rgb(0, 0, 238)

Typography

Each font links to its Google Fonts page where available.

• primary: Outfit
• heading: Outfit
  Google Fonts →
• Outfit, sans-serif

Visual Assets

Favicon

Social Card

UI Components

Live previews rendered using Novaflow's actual button styles.

Button Primary

• background: #512FEB
• textColor: #0000EE
• borderRadius: 8px
• shadow: rgba(0, 0, 0, 0.15) 0px 0.706592px 0.706592px -0.625px, rgba(0, 0, 0, 0.14) 0px 1.80656px 1.80656px -1.25px, rgba(0, 0, 0, 0.14) 0px 3.62176px 3.62176px -1.875px, rgba(0, 0, 0, 0.13) 0px 6.8656px 6.8656px -2.5px, rgba(0, 0, 0, 0.1) 0px 13.6468px 13.6468px -3.125px, rgba(0, 0, 0, 0.05) 0px 30px 30px -3.75px

Brand Personality

• Tone: modern
• Energy: medium
• Audience: bioinformatics professionals and researchers

Frequently Asked Questions

1. What is Novaflow's primary brand color?
   Novaflow's primary brand color is #512FEB. It anchors the visual identity across their website, product UI, and marketing materials.

2. What font does Novaflow use?
   Novaflow uses Outfit as the primary typeface across body and headings.

3. Does Novaflow use a light or dark theme?
   Novaflow's primary site uses a dark color scheme, with a background of #000000.

4. How was this brand profile generated?
   This profile was extracted from https://www.novaflowapp.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Novaflow.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Outfit",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#512FEB",
    "accent": "#512FEB",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Outfit",
      "heading": "Outfit"
    },
    "fontStacks": {
      "heading": [
        "Outfit",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Outfit",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "50px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#512FEB",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0.15) 0px 0.706592px 0.706592px -0.625px, rgba(0, 0, 0, 0.14) 0px 1.80656px 1.80656px -1.25px, rgba(0, 0, 0, 0.14) 0px 3.62176px 3.62176px -1.875px, rgba(0, 0, 0, 0.13) 0px 6.8656px 6.8656px -2.5px, rgba(0, 0, 0, 0.1) 0px 13.6468px 13.6468px -3.125px, rgba(0, 0, 0, 0.05) 0px 30px 30px -3.75px"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://framerusercontent.com/images/5QFL86b8z7AL5WdH0Vi0tm0oPh0.png",
    "ogImage": "https://framerusercontent.com/images/sxtXdutHHs8DVbbwLHDn0AYCA.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "bioinformatics professionals and researchers"
  }
}