# Nova Brand Identity

A complete profile of **Nova**'s visual system — colors, typography, components, and personality — extracted from [http://www.nova.ai](http://www.nova.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from http://www.nova.ai.

- primary: #19184A  
- secondary: #637CF7  
- accent: #EEF1FC  
- background: #F8FAFC  
- textPrimary: #343434  
- link: #0F172A

## Typography

Each font links to its Google Fonts page where available.

- primary: DM Sans  
  [Google Fonts →](https://fonts.google.com/specimen/DM+Sans)  
- heading: DM Sans  
  [Google Fonts →](https://fonts.google.com/specimen/DM+Sans)  
  DM Sans, Inter, Product Sans, sans-serif

## Visual Assets

## UI Components

Live previews rendered using Nova's actual button styles.

- **Input**:  
  - background: #FFFFFF  
  - textColor: #0F172A  
  - borderColor: #E2E8F0  
  - borderRadius: 13.08px  
  - shadow: none

- **Button Primary**:  
  - background: #EEF1FC  
  - textColor: #343434  
  - borderColor: #BFCAFAb  
  - borderRadius: 13.08px  
  - shadow: rgba(99, 124, 247, 0.12) 0px 0px 0px 1px, rgba(99, 124, 247, 0.12) 0px 4px 12px -4px

- **Button Secondary**:  
  - background: #FEFEFE  
  - textColor: #343434  
  - borderRadius: 13.08px  
  - shadow: rgba(255, 60, 60, 0.32) 0px 6px 20px 0px, rgba(255, 80, 60, 0.15) 0px 2px 6px 0px

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** businesses looking to purchase premium domains

## Nova Brand in the Wild

Image: [atom.com](https://www.atom.com/assets/imgs/onenamingplatform.jpg)  
Source: [nova.ai](https://www.nova.ai/)

Image: [img.atom.com](https://img.atom.com/story_images/visual_images/logo-image-72549-nova.ai.jpg?class=show)  
Source: [nova.ai](https://www.nova.ai/)

Image: [upload.wikimedia.org](https://upload.wikimedia.org/wikipedia/commons/2/2a/Chevrolet_nova_1968_ad.jpg)  
Source: [commons.wikimedia.org](https://commons.wikimedia.org/wiki/File:Chevrolet_nova_1968_ad.jpg)

Image: [support.quest.com](https://support.quest.com/technical-documents/image/fb62ff88-a328-4890-889d-dbc74b160dab)  
Source: [support.quest.com](https://support.quest.com/technical-documents/nova/current/getting-started-guide-for-reporting)

Image: [themes.3rdwavemedia.com](https://themes.3rdwavemedia.com/wp-content/uploads/2018/09/Free-Bootstrap-Mobile-App-Landing-Page-Template-Nova.png)  
Source: [themes.3rdwavemedia.com](https://themes.3rdwavemedia.com/bootstrap-templates/product/nova-bootstrap-landing-page-template-for-mobile-apps/)

Image: [miro.medium.com](https://miro.medium.com/1*Rc6zT_7eP-55CYN6xAmHrQ.jpeg)  
Source: [wordworking.medium.com](https://wordworking.medium.com/lets-get-one-thing-straight-about-the-chevrolet-nova-3013e85a88dd)

## Frequently Asked Questions

- **What is Nova's primary brand color?**  
  Nova's primary brand color is #19184A. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does Nova use?**  
  Nova uses #EEF1FC as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does Nova use?**  
  Nova uses DM Sans as the primary typeface across body and headings.

- **Does Nova use a light or dark theme?**  
  Nova's primary site uses a light color scheme, with a background of #F8FAFC.

- **Where can I find Nova's logo?**  
  Nova's logo is available directly on their site (http://www.nova.ai). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
  This profile was extracted from http://www.nova.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Nova.

## Methodology

Brand data on this page was extracted from [http://www.nova.ai](http://www.nova.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Nova.