llms.txt

Notion Brand Identity

A complete profile of Notion's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #02093A
Accent #455DD3
Body Font Inter
Heading Font Inter

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals and teams

Notion Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#02093A",
  "secondary": "#0075DE",
  "accent": "#455DD3",
  "background": "#FFFFFF",
  "textPrimary": "#0D0D0D",
  "link": "#455DD3"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Helvetica",
    "Apple Color Emoji",
    "Arial",
    "sans-serif",
    "Segoe UI Emoji",
    "Segoe UI Symbol"
   ],
   "body": [
    "Inter",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Helvetica",
    "Apple Color Emoji",
    "Arial",
    "sans-serif",
    "Segoe UI Emoji",
    "Segoe UI Symbol"
   ],
   "paragraph": [
    "Inter",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Helvetica",
    "Apple Color Emoji",
    "Arial",
    "sans-serif",
    "Segoe UI Emoji",
    "Segoe UI Symbol"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "12px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#191919",
   "borderColor": "#DDDDDD",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#455DD3",
   "textColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#0075DE",
   "textColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2233%22%20height%3D%22334%22%20viewBox%3D%220%200%2033%2034%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20class%3D%22globalNavigation_logoStickerized__aqGkF%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22...%22,
  "favicon": "https://www.notion.com/front-static/favicon.ico",
  "ogImage": "https://www.notion.com/front-static/meta/custom-agents-og.png",
  "logoHref": "/product"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy professionals and teams"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}