# Notch Brand Identity

A complete profile of **Notch**'s visual system — colors, typography, components, and personality — extracted from https://www.notch.cx/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/notch
- Machine-readable JSON: https://characterquilt.com/branding/notch.json
- Per-page llms.txt: https://characterquilt.com/branding/notch/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #D1DAE1 |
| Accent | #FF8635 |
| Body Font | Inter |
| Heading Font | Barlow |

## Color Palette

- primary: #D1DAE1
- secondary: #FF8635
- accent: #FF8635
- background: #FFFFFF
- textPrimary: #485265
- link: #485265

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Barlow — https://fonts.google.com/specimen/Barlow

## Visual Assets

- Logo: 
- Favicon: .png)
- Social card (og:image): .png)

## UI Components

- buttonPrimary: background=#FF8635, textColor=#FFFFFF, borderRadius=32px, shadow=rgba(244, 86, 31, 0.45) 0px 6px 18.08px 0px
- buttonSecondary: background=#000000, textColor=#E6ECEF, borderRadius=1224px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: regulated industries

## Notch Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Notch | Autonomous AI Agents for Regulated Industries**  
  - Image:   
  - Source: [Notch](https://www.notch.cx/)
- **Notch Blog - Support AI Playbooks and Insights**  
  - Image:   
  - Source: [Notch Blog](https://www.notch.cx/blog)
- **Tackling Turn Detection in Voice AI: Overcoming Noise and Interruption  Challenges**  
  - Image: .jpg)  
  - Source: [Notch Post](https://www.notch.cx/post/turn-detection-in-voice-ai)
- **Conversational AI in insurance | Evaluation Guide**  
  - Image:   
  - Source: [Notch Post](https://www.notch.cx/post/conversational-ai-in-insurance)

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Barlow",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#D1DAE1",
    "secondary": "#FF8635",
    "accent": "#FF8635",
    "background": "#FFFFFF",
    "textPrimary": "#485265",
    "link": "#485265"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Barlow"
    },
    "fontStacks": {
      "heading": [
        "Barlow",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "56px",
      "body": "18.08px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF8635",
      "textColor": "#FFFFFF",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "rgba(244, 86, 31, 0.45) 0px 6px 18.08px 0px"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#E6ECEF",
      "borderRadius": "1224px",
      "borderRadiusCorners": {
        "topLeft": "1224px",
        "topRight": "1224px",
        "bottomRight": "1224px",
        "bottomLeft": "1224px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/68cac6933ac8c19f61664f9e/69ce6e302aef1dd8db97038d_new%20notch%20logo.svg",
    "favicon": "https://cdn.prod.website-files.com/688cc380e0eef12aee397a29/68a9e3d2cd364729a8b81cce_32-fav-main%20(1).png",
    "ogImage": "https://cdn.prod.website-files.com/68cac6933ac8c19f61664f9e/69c8e7220bd784eaaac94337_OG%20image%2026%20(1).png"
  }
}
```