# Norm AI Brand Identity

A complete profile of **Norm AI**'s visual system — colors, typography, components, and personality — extracted from [https://www.norm.ai/](https://www.norm.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.norm.ai/.

- primary: #2800D7 (rgb(40, 0, 215))
- secondary: #A19E91 (rgb(161, 158, 145))
- accent: #2800D7 (rgb(40, 0, 215))
- background: #000000 (rgb(0, 0, 0))
- textPrimary: #000000 (rgb(0, 0, 0))
- link: #EEEBFF (rgb(238, 235, 255))

## Typography

Each font links to its Google Fonts page where available.

- primary: SF Pro Text ([Google Fonts →](https://fonts.google.com/specimen/SF+Pro+Text))
- heading: Untitled Serif ([Google Fonts →](https://fonts.google.com/specimen/Untitled+Serif))

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Norm AI's actual button styles.

### Input
- background: #1E2327
- textColor: #FFFFFF
- borderColor: null
- borderRadius: 10px
- shadow: none

### Button Primary
- background: #2800D7
- textColor: #FFFFFF
- borderColor: #2800D7
- borderRadius: 10px
- shadow: none

### Button Secondary
- background: #FFFFFF
- textColor: #000000
- borderColor: #FFFFFF
- borderRadius: 10px
- shadow: none

## Brand Personality

- **Tone:** modern  
- **Energy:** high  
- **Audience:** tech-savvy professionals

## Norm AI Brand in the Wild

Source: [norm.ai](https://www.norm.ai/company/)

## Frequently Asked Questions

**What is Norm AI's primary brand color?**

Norm AI's primary brand color is #2800D7. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Norm AI use?**

Norm AI uses SF Pro Text for body text and Untitled Serif for headings.

**Does Norm AI use a light or dark theme?**

Norm AI's primary site uses a dark color scheme, with a background of #000000.

**Where can I find Norm AI's logo?**

Norm AI's logo is available directly on their site (https://www.norm.ai/).

**How was this brand profile generated?**

This profile was extracted from https://www.norm.ai/ using the Firecrawl branding extraction API.