Norm AI Brand Identity

A complete profile of Norm AI's visual system — colors, typography, components, and personality — extracted from https://www.norm.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.norm.ai/.

• primary: #2800D7 (rgb(40, 0, 215))
• secondary: #A19E91 (rgb(161, 158, 145))
• accent: #2800D7 (rgb(40, 0, 215))
• background: #000000 (rgb(0, 0, 0))
• textPrimary: #000000 (rgb(0, 0, 0))
• link: #EEEBFF (rgb(238, 235, 255))

Typography

Each font links to its Google Fonts page where available.

• primary: SF Pro Text (Google Fonts →)
• heading: Untitled Serif (Google Fonts →)

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Norm AI's actual button styles.

Input

• background: #1E2327
• textColor: #FFFFFF
• borderColor: null
• borderRadius: 10px
• shadow: none

Button Primary

• background: #2800D7
• textColor: #FFFFFF
• borderColor: #2800D7
• borderRadius: 10px
• shadow: none

Button Secondary

• background: #FFFFFF
• textColor: #000000
• borderColor: #FFFFFF
• borderRadius: 10px
• shadow: none

Brand Personality

• Tone: modern
• Energy: high
• Audience: tech-savvy professionals

Norm AI Brand in the Wild

Source: norm.ai

Frequently Asked Questions

What is Norm AI's primary brand color?

Norm AI's primary brand color is #2800D7. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Norm AI use?

Norm AI uses SF Pro Text for body text and Untitled Serif for headings.

Does Norm AI use a light or dark theme?

Norm AI's primary site uses a dark color scheme, with a background of #000000.

Where can I find Norm AI's logo?

Norm AI's logo is available directly on their site (https://www.norm.ai/).

How was this brand profile generated?

This profile was extracted from https://www.norm.ai/ using the Firecrawl branding extraction API.