# Nori Brand Identity

A complete profile of **Nori**'s visual system — colors, typography, components, and personality — extracted from [https://nori.ai](https://nori.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://nori.ai.

- **Primary**: #045044
- **Secondary**: #345753
- **Accent**: #046A58
- **Background**: #FFFFFF
- **Text Primary**: #012D28
- **Link**: #012D28

## Typography

Each font links to its Google Fonts page where available.

- **Body Font**: Literata [Google Fonts →](https://fonts.google.com/specimen/Literata)
- **Heading Font**: Geist [Google Fonts →](https://fonts.google.com/specimen/Geist)

## Visual Assets

Logo  
  
Favicon

## UI Components

Live previews rendered using Nori's actual button styles.

**Button Primary**: 
- **Background**: #046A58  
- **Text Color**: #FFFFFF  
- **Border Radius**: 0px  
- **Shadow**: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(1, 122, 101, 0.3) 0px 6px 20px 0px

## Brand Personality

- **Tone**: professional  
- **Energy**: medium  
- **Audience**: health-conscious individuals

## Nori Brand in the Wild

Image: [nori.ai](https://nori.ai/antarctica-to-yc.jpg)

Image: [nori.ai](https://nori.ai/health-metrics-screenshot.png)

Image: [nori.ai](https://nori.ai/integrations/oura.png?v=2)

Image: [nori.ai](https://nori.ai/integrations/peloton.png?v=2)

Image: [nori.ai](https://nori.ai/integrations/whoop.png?v=2)

Image: [nori.ai](https://nori.ai/drawing-man-watch-transparent.png)

## Frequently Asked Questions

**What is Nori's primary brand color?**  
Nori's primary brand color is #045044. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Nori use?**  
Nori uses #046A58 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Nori use?**  
Nori uses Literata for body text and Geist for headings. Fonts were detected on https://nori.ai as part of their live design system.

**Does Nori use a light or dark theme?**  
Nori's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Nori's logo?**  
Nori's logo is available directly on their site (https://nori.ai). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://nori.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Nori.

## Methodology

Brand data on this page was extracted from [https://nori.ai](https://nori.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Nori.