# Noetica Brand Identity

A complete profile of **Noetica**'s visual system — colors, typography, components, and personality — extracted from [noetica.ai](https://www.noetica.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from [noetica.ai](https://www.noetica.ai/).

- **primary**: #272A3E
  - rgb(39, 42, 62)
- **secondary**: #505261
  - rgb(80, 82, 97)
- **accent**: #104FFF
  - rgb(16, 79, 255)
- **background**: #F6F4EE
  - rgb(246, 244, 238)
- **textPrimary**: #104FFF
  - rgb(16, 79, 255)
- **link**: #104FFF
  - rgb(16, 79, 255)

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Neue Haas  
  [Google Fonts →](https://fonts.google.com/specimen/Neue+Haas)
- **heading**: Noto Serif SC  
  [Google Fonts →](https://fonts.google.com/specimen/Noto+Serif+SC)

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Noetica's actual button styles.

- **Button Primary**  
  background: #104FFF  
  textColor: #F6F4EE  
  borderRadius: 5.008px  
  shadow: none

- **Button Secondary**  
  background: #F6F4EE  
  textColor: #272A3E  
  borderRadius: 5.008px  
  shadow: none

## Brand Personality

- **Tone**: professional  
- **Energy**: medium  
- **Audience**: business professionals

## Frequently Asked Questions

### What is Noetica's primary brand color?
Noetica's primary brand color is #272A3E. It anchors the visual identity across their website, product UI, and marketing materials.

### What accent color does Noetica use?
Noetica uses #104FFF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

### What font does Noetica use?
Noetica uses Neue Haas for body text and Noto Serif SC for headings. Fonts were detected on [noetica.ai](https://www.noetica.ai/) as part of their live design system.

### Does Noetica use a light or dark theme?
Noetica's primary site uses a light color scheme, with a background of #F6F4EE.

### Where can I find Noetica's logo?
Noetica's logo is available directly on their site ([noetica.ai](https://www.noetica.ai/)). The current logo URL is included in the machine-readable JSON profile linked above.

### How was this brand profile generated?
This profile was extracted from [noetica.ai](https://www.noetica.ai/) using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Noetica.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

- [GET /branding/noetica.json](/content/branding/noetica.json)
- [GET /branding/noetica/llms.txt](/content/branding/noetica/llms.txt)