# NewLimit Brand Identity

A complete profile of **NewLimit**'s visual system — colors, typography, components, and personality — extracted from [https://www.newlimit.com/](https://www.newlimit.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.newlimit.com/.

- **primary**: #363647 (rgb(54, 54, 71))
- **secondary**: #2D163E (rgb(45, 22, 62))
- **accent**: #0F0156 (rgb(15, 1, 86))
- **background**: #FFFFFF (rgb(255, 255, 255))
- **textPrimary**: #1F1F29 (rgb(31, 31, 41))
- **link**: #0F0156 (rgb(15, 1, 86))

## Typography

Each font links to its Google Fonts page where available.

- **primary**: seq [Google Fonts →](https://fonts.google.com/specimen/seq)
- **heading**: seq [Google Fonts →](https://fonts.google.com/specimen/seq)
  
## Visual Assets

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Logo

Favicon

Social Card

## UI Components

Live previews rendered using NewLimit's actual button styles.

- **Button Primary**: 
  - background: #0F0156
  - textColor: #FFFFFF
  - borderColor: #FFFFFF
  - borderRadius: 950px
  - shadow: none

- **Button Secondary**: 
  - background: transparent
  - textColor: #FFFFFF
  - borderColor: #FFFFFF
  - borderRadius: 950px
  - shadow: none

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** health and longevity enthusiasts

## Frequently Asked Questions

**What is NewLimit's primary brand color?**  
NewLimit's primary brand color is #363647.

**What accent color does NewLimit use?**  
NewLimit uses #0F0156 as an accent color.

**What font does NewLimit use?**  
NewLimit uses seq as the primary typeface.

**Does NewLimit use a light or dark theme?**  
NewLimit's primary site uses a light color scheme.

**Where can I find NewLimit's logo?**  
NewLimit's logo is available directly on their site (https://www.newlimit.com/).

**How was this brand profile generated?**  
This profile was extracted from https://www.newlimit.com/ using the Firecrawl branding extraction API.