llms.txt

Newfront Brand Identity

A complete profile of Newfront's visual system — colors, typography, components, and personality.

Quick Facts

Field	Value
Primary	#2A3A3E
Accent	#F028B8
Body Font	Aeonik
Heading Font	Aeonik

Color Palette

primary: #2A3A3E
secondary: #202C2F
accent: #F028B8
background: #152023
textPrimary: #152023
link: #F028B8

Typography

primary: Aeonik — https://fonts.google.com/specimen/Aeonik
heading: Aeonik — https://fonts.google.com/specimen/Aeonik

Visual Assets

Logo:
Favicon: https://www.newfront.com/favicon.ico
Social card (og:image):

UI Components

input: background=#152023, textColor=#152023, borderColor=null, borderRadius=8px, shadow=none
buttonPrimary: background=#F028B8, textColor=#FFFFFF, borderRadius=0px, shadow=none
buttonSecondary: background=#2A3A3E, textColor=#FFFFFF, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals seeking insurance solutions

Newfront Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Construction Insurance Solutions - Newfront

Source: https://www.newfront.com/industries/construction
Business Insurance & Benefits Insights - Newfront

Source: https://www.newfront.com/blog
Author: Jaclyn Johnson

Source: https://www.newfront.com/blog/author/jaclyn-johnson
Trump Accounts as Employee Benefits | New $2,500 Tax-Free Contributions Starting 2026

Source: https://www.newfront.com/blog/trump-accounts-as-an-employee-benefit
Risk Control - Newfront

Source: https://www.newfront.com/services/occupational-health-safety

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Aeonik",
   "role": "body"
  },
  {
   "family": "Times New Roman",
   "role": "unknown"
  },
  {
   "family": "Gestura",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#2A3A3E",
  "secondary": "#202C2F",
  "accent": "#F028B8",
  "background": "#152023",
  "textPrimary": "#152023",
  "link": "#F028B8"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Aeonik",
   "heading": "Aeonik"
  },
  "fontStacks": {
   "heading": [
    "Gestura",
    "sans-serif"
   ],
   "body": [
    "Times New Roman"
   ],
   "paragraph": [
    "Aeonik",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "102px",
   "h2": "48px",
   "body": "12px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "input": {
   "background": "#152023",
   "textColor": "#152023",
   "borderColor": null,
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#F028B8",
   "textColor": "#FFFFFF",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#2A3A3E",
   "textColor": "#FFFFFF",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://images.ctfassets.net/m4mgwg0yt3ze/4kOGl3PtCZ2wNtuPKhXCvn/ab6a042b088255107aa42b3c5ff6a895/newfront-header-logo-white.svg",
  "favicon": "https://www.newfront.com/favicon.ico",
  "ogImage": "https://images.ctfassets.net/m4mgwg0yt3ze/3JS4MPJdhYBdAe232VGAbN/bae91f28f9bd72939808783d0d71a8f7/share-image-v2.jpg",
  "logoHref": "/",
  "logoAlt": "Newfront Homepage"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals seeking insurance solutions"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}