NewCraft Brand Identity

A complete profile of NewCraft's visual system — colors, typography, components, and personality — extracted from https://www.newcraft.io/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.newcraft.io/.

• primary: #101D42
  • rgb(16, 29, 66)
• secondary: #C554FC
  • rgb(197, 84, 252)
• accent: #6A4EE0
  • rgb(106, 78, 224)
• background: #FFFFFF
  • rgb(255, 255, 255)
• textPrimary: #6A4EE0
  • rgb(106, 78, 224)
• link: #6A4EE0
  • rgb(106, 78, 224)

Typography

Each font links to its Google Fonts page where available.

• primary: Open Sans
  • Open Sans Google Fonts →
• heading: Open Sans

  • Open Sans Google Fonts →

    Open Sans, --apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Oxygen, Ubuntu, Cantarell, Fira Sans, Droid Sans, Helvetica Neue, sans-serif

Visual Assets

Logo

UI Components

Live previews rendered using NewCraft's actual button styles.

• Button Primary

  • background: #6A4EE0
  • textColor: #FFFFFF
  • borderRadius: 8px
  • shadow: rgba(255, 255, 255, 0.25) 0px -4px 0px 0px inset

• Button Secondary

  • background: #FFFFFF
  • textColor: #101D42
  • borderColor: #6149D0
  • borderRadius: 0px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: tech professionals

NewCraft Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: newcraft.io

Source: newcraft.io

Image: newcraft.io

Source: newcraft.io

Image: newcraft.io

Source: newcraft.io

Image: static-www.adweek.com

Source: adweek.com

Image: newcraft.com.au

Source: newcraft.com.au

Frequently Asked Questions

• What is NewCraft's primary brand color? NewCraft's primary brand color is #101D42. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does NewCraft use? NewCraft uses #6A4EE0 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does NewCraft use? NewCraft uses Open Sans as the primary typeface across body and headings.

• Does NewCraft use a light or dark theme? NewCraft's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find NewCraft's logo? NewCraft's logo is available directly on their site (https://www.newcraft.io/). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated? This profile was extracted from https://www.newcraft.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by NewCraft.

Methodology

Brand data on this page was extracted from https://www.newcraft.io/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by NewCraft.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Open Sans",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#101D42",
    "secondary": "#C554FC",
    "accent": "#6A4EE0",
    "background": "#FFFFFF",
    "textPrimary": "#6A4EE0",
    "link": "#6A4EE0"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Open Sans",
      "heading": "Open Sans"
    },
    "fontStacks": {
      "heading": [
        "Open Sans",
        "--apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "Open Sans",
         "--apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "Open Sans",
        "--apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "76.8px",
      "h2": "24px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#6A4EE0",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(255, 255, 255, 0.25) 0px -4px 0px 0px inset"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#101D42",
      "borderColor": "#6149D0",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.newcraft.io/logo.svg",
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}