New Story Brand Identity

A complete profile of New Story's visual system — colors, typography, components, and personality — extracted from http://newstoryhomes.org. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://newstoryhomes.org.

primary

#4D595C

rgb(77, 89, 92)

secondary

#3898EC

rgb(56, 152, 236)

accent

#00BAE0

rgb(0, 186, 224)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#333333

rgb(51, 51, 51)

link

#00BAE0

rgb(0, 186, 224)

Typography

Each font links to its Google Fonts page where available.

primary

Barlow

heading

Mint Grotesk Display

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using New Story's actual button styles.

Input

input

background transparent textColor #FFFFFF borderColor #FFFFFF borderRadius 52px shadow none

Button Primary

buttonPrimary

background #00BAE0 textColor #333333 borderRadius 200px shadow none

Button Secondary

buttonSecondary

background #FFFFFF textColor #333333 borderRadius 200px shadow none

Brand Personality

Tone: professional Energy: medium Audience: families seeking home ownership

New Story Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: cdn.prod.website-files.com

Source: newstoryhomes.org

Image: cdn.prod.website-files.com

Source: newstoryhomes.org

Image: cdn.prod.website-files.com

Source: newstoryhomes.org

Image: cdn.prod.website-files.com

Source: newstoryhomes.org

Image: cdn.prod.website-files.com

Source: newstoryhomes.org

Image: cdn.prod.website-files.com

Source: newstoryhomes.org

Frequently Asked Questions

What is New Story's primary brand color?

New Story's primary brand color is #4D595C. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does New Story use?

New Story uses #00BAE0 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does New Story use?

New Story uses Barlow for body text and Mint Grotesk Display for headings. Fonts were detected on http://newstoryhomes.org as part of their live design system.

Does New Story use a light or dark theme?

New Story's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find New Story's logo?

New Story's logo is available directly on their site (http://newstoryhomes.org). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from http://newstoryhomes.org using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by New Story.

Methodology

Brand data on this page was extracted from http://newstoryhomes.org on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by New Story.