New Incentives Brand: Colors, Fonts, Logo & Visual Identity
New Incentives Brand Identity
A complete profile of New Incentives's visual system — colors, typography, components, and personality — extracted from http://www.newincentives.org. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from http://www.newincentives.org.
| Color | Hex Code | RGB |
|---|---|---|
| primary | #1A3957 | rgb(26, 57, 87) |
| secondary | #F6AE2D | rgb(246, 174, 45) |
| accent | #0BA58D | rgb(11, 165, 141) |
| background | #FFFDFB | rgb(255, 253, 251) |
| textPrimary | #0BA58D | rgb(11, 165, 141) |
| link | #0BA58D | rgb(11, 165, 141) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font | Link |
|---|---|---|
| primary | Montserrat | Google Fonts → |
| heading | Uniform condensed | Google Fonts → |
Visual Assets
.svg)
Logo
Favicon
.png)
Social Card
UI Components
Live previews rendered using New Incentives's actual button styles.
Input
| Attribute | Value |
|---|---|
| background | #99D3C4 |
| textColor | #FFFDFB |
| borderColor | null |
| borderRadius | 20px |
| shadow | none |
Button Primary
| Attribute | Value |
|---|---|
| background | #0BA58D |
| textColor | #FFFDFB |
| borderRadius | 40px |
| shadow | rgba(0, 0, 0, 0.2) 0px 2px 5px 0px |
Button Secondary
| Attribute | Value |
|---|---|
| background | #F6AE2D |
| textColor | #FFFDFB |
| borderRadius | 40px |
| shadow | rgba(0, 0, 0, 0.2) 0px 2px 5px 0px |
Brand Personality
Tone: professional
Energy: medium
Audience: donors and healthcare professionals
Frequently Asked Questions
What is New Incentives's primary brand color?
New Incentives's primary brand color is #1A3957. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does New Incentives use?
New Incentives uses #0BA58D as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does New Incentives use?
New Incentives uses Montserrat for body text and Uniform condensed for headings. Fonts were detected on http://www.newincentives.org as part of their live design system.
Does New Incentives use a light or dark theme?
New Incentives's primary site uses a light color scheme, with a background of #FFFDFB.
Where can I find New Incentives's logo?
New Incentives's logo is available directly on their site (http://www.newincentives.org). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://www.newincentives.org using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.