# New Generation Brand Identity

A complete profile of **New Generation**'s visual system — colors, typography, components, and personality — extracted from [https://www.new-gen.ai/](https://www.new-gen.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.new-gen.ai/.

| Color Name | Hex Code | RGB |
|------------|----------|-----|
| Primary    | #000000  | rgb(0, 0, 0) |
| Accent     | #000000  | rgb(0, 0, 0) |
| Background  | #FFFDF6  | rgb(255, 253, 246) |
| Text       | #181515  | rgb(24, 21, 21) |
| Link       | #000000  | rgb(0, 0, 0) |

## Typography

Each font links to its Google Fonts page where available.

| Font Role      | Font Family | Link |
|----------------|-------------|------|
| Primary        | riformaLL   | [Google Fonts →](https://fonts.google.com/specimen/riformaLL) |
| Heading        | riformaLL   | [Google Fonts →](https://fonts.google.com/specimen/riformaLL) |

## Visual Assets

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## UI Components

Live previews rendered using New Generation's actual button styles.

| Component       | Example                       |
|------------------|-------------------------------|
| Button Primary    | buttonPrimary                |

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** tech-savvy professionals

## Frequently Asked Questions

1. **What is New Generation's primary brand color?**  
   New Generation's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials.
2. **What font does New Generation use?**  
   New Generation uses riformaLL as the primary typeface across body and headings.
3. **Does New Generation use a light or dark theme?**  
   New Generation's primary site uses a light color scheme, with a background of #FFFDF6.
4. **Where can I find New Generation's logo?**  
   New Generation's logo is available directly on their site (https://www.new-gen.ai/). The current logo URL is included in the machine-readable JSON profile linked above.
5. **How was this brand profile generated?**  
   This profile was extracted from https://www.new-gen.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.