New Generation Brand: Colors, Fonts, Logo & Visual Identity
New Generation Brand Identity
A complete profile of New Generation's visual system — colors, typography, components, and personality — extracted from https://www.new-gen.ai/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.new-gen.ai/.
| Color Name | Hex Code | RGB |
|---|---|---|
| Primary | #000000 | rgb(0, 0, 0) |
| Accent | #000000 | rgb(0, 0, 0) |
| Background | #FFFDF6 | rgb(255, 253, 246) |
| Text | #181515 | rgb(24, 21, 21) |
| Link | #000000 | rgb(0, 0, 0) |
Typography
Each font links to its Google Fonts page where available.
| Font Role | Font Family | Link |
|---|---|---|
| Primary | riformaLL | Google Fonts → |
| Heading | riformaLL | Google Fonts → |
Visual Assets
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UI Components
Live previews rendered using New Generation's actual button styles.
| Component | Example |
|---|---|
| Button Primary | buttonPrimary |
Brand Personality
Tone: modern
Energy: medium
Audience: tech-savvy professionals
Frequently Asked Questions
- What is New Generation's primary brand color?
New Generation's primary brand color is #000000. It anchors the visual identity across their website, product UI, and marketing materials. - What font does New Generation use?
New Generation uses riformaLL as the primary typeface across body and headings. - Does New Generation use a light or dark theme?
New Generation's primary site uses a light color scheme, with a background of #FFFDF6. - Where can I find New Generation's logo?
New Generation's logo is available directly on their site (https://www.new-gen.ai/). The current logo URL is included in the machine-readable JSON profile linked above. - How was this brand profile generated?
This profile was extracted from https://www.new-gen.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.