Netlify Brand Identity

A complete profile of Netlify's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #39845B
• secondary: #9B00F5
• accent: #017A70
• background: #FFFFFF
• textPrimary: #1A1A1A
• link: #017A70

Typography

• primary: system-ui — system-ui Font
• heading: system-ui — system-ui Font

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#1A1A1A, borderColor=null, borderRadius=4px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: web developers and tech professionals

Netlify Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Problemi con lo style.css - Support - Netlify Support Forums
  • Image:
  • Source: Source
• Redirecting WordPress blog content to Netlify is not working as intended - Support - Netlify Support Forums
  • Image:
  • Source: Source
• TypeError - Class extends value # is not a constructor or null - Support - Netlify Support Forums
  • Image:
  • Source: Source
• A boilerplate for building your blog site with Netlify and Next.js - Connect - Netlify Support Forums
  • Image:
  • Source: Source
• Cannot deploy using netlify cli in ci - Support - Netlify Support Forums
  • Image:
  • Source: Source
• Nunjucks Not Working When Uploaded to Netlify? - Support - Netlify Support Forums
  • Image:
  • Source: Source

Working with these fonts

Not found on Google Fonts?

Instructions:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" or by extension: woff2, woff, ttf, otf.
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "system-ui",
   "count": 71
  },
  {
   "family": "Arial",
   "count": 71
  },
  {
   "family": "sans-serif",
   "count": 71
  }
 ],
 "colors": {
  "primary": "#39845B",
  "secondary": "#9B00F5",
  "accent": "#017A70",
  "background": "#FFFFFF",
  "textPrimary": "#1A1A1A",
  "link": "#017A70"
 },
 "typography": {
  "fontFamilies": {
   "primary": "system-ui",
   "heading": "system-ui"
  },
  "fontStacks": {
   "body": [
    "system-ui",
    "Arial",
    "sans-serif"
   ],
   "heading": [
    "system-ui",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "system-ui",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "32px",
   "h2": "32px",
   "body": "18.3792px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#1A1A1A",
   "borderColor": null,
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://global.discourse-cdn.com/netlify/original/3X/3/b/3bc6a4ff656f719313f37b45b887268134eee2f6.svg",
  "favicon": "https://global.discourse-cdn.com/netlify/optimized/3X/1/0/10382b5132d97faf6875789571077801c95498d9_2_32x32.png",
  "ogImage": "https://global.discourse-cdn.com/netlify/original/3X/0/f/0f1edea4ebd6ad1bb5a2d5217248cf171e011473.png",
  "logoHref": "/",
  "logoAlt": "Netlify Support Forums"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "web developers and tech professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0,
  "colors": 0.9,
  "overall": 0.45
 }
}